first_imgDunfanaghy Golf Club Notes:We had the Lady Captain’s week and there was a great turnout for all of the competitions during the week. Well done to everyone that helped the Lady Captain during her week. Well done to Heather Hamilton who was victorious on Saturday in tough conditions. A great night was had by all in the clubhouse after the presentation. Thanks to Mabel for a wonderful week of competitions and lively prizes for all the prize winners.The committee would like to thank all who gave their time on Thursday evening repairing the divots on the course. We will all benefit in the next few months as the course is wetter than usual and therefore a lot more divots on the course. Captain’s week kicks off this Monday evening with the Gents shoot out, Tuesday is Captains prize to the Ladies, Thursday is mixed scotch foursomes, and Friday is the Captain’s scramble ,draw for scramble will be at 4pm with a shotgun start at 4.30pm. We wish Captain Eugene all the best for his big day and look forward to seeing as many of you as possible playing in the competitions. Let’s hope the weather is kind to Eugene this week.There is a number of competitions in the next week –Wednesday 12th of August 2015 – Open Singles StablefordThursday 13th of August 2015 – Captain’s Mixed foursomesFriday 14th of August 2015 –Men’s Captain’s ScrambleSaturday 15th of August 2015 – Captain’s PrizeSunday 16th of August 2015 – Gent’s club StablefordYou can book on-line at Dunfanaghy Golf club website or ring the clubhouse on 0749136335Results: Wednesday Open 5th of august 2015:1st: John Hanna 40pts2nd: Frank Mullen 37ptsGross: James Mc Bride 29pts3rd: Mal Johnston 36pts Category; Kevin MontgomeryJuvenile Category: Connor Cheevers1st 9: Eamonn Hunter2nd 9: Fergus Walshe Saturday Lady Captain’s prize to the Men:1st: Keith Lapsley 39pts2nd: Colin Higgs 38pts botGross: Michael Wilson 27pts3rd: Dan Sweeney 38pts1st 9: Patrick Mc Ginley2nd 9: Peter WilsonSunday Gent’s Stabledford/Captain’s Shootout qualifier1st: Mark Mc Cormack 40pts2nd: Paul Smyth 39ptsGross: Keith Lapsley 31pts3rd: Niall Mc Cormack 38ptsJuvenile Category: Max mc Creevey 40pts bot1st 9: Sean Ferriter 21pts2nd 9:Gerald Dalton 20ptsFunction Room for Private parties:We have hosted a number of private functions in the clubhouse recently and these have proved to be a great success. If you, or someone you know, is organising a private function please be aware that the clubhouse is available free of charge, with exclusive use for the occasion. So far, the feedback that we have been getting is that the golf club is the ideal venue for parties of up to one hundred people. Please make contact with Sarah if you are interested in holding a function at the clubhouse (074 91 36335)GOLF NEWS: IT’S CAPTAIN’S WEEK AT DUNFANAGHY GOLF CLUB was last modified: August 10th, 2015 by John2Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:DUNFANAGHY GOLF CLUB NOTESlast_img read more

The Copernican Geological Revolution

first_img(Visited 101 times, 1 visits today)FacebookTwitterPinterestSave分享0 The Copernican Revolution did not just affect astronomy and physics: it revolutionized geology.  So argued Walter Alvarez in Geology this month.1  Geologists usually talk rocks in their rags, but Alvarez (the one who brought impacts into extinction theories) decided to play historian.  With Henrique Leitao, he announced, “we argue that the Copernican Revolution represented not only a revolution in astronomy and physics, but also a radical change in understanding the Earth.”    Part of their motivation seems to be to extend the history of their discipline.  “Many geologists think of geology as a young science that originated about 1800,” they said.  Apparently it would be more prestigious for geologists to sink their roots deeper into intellectual history.  To do that, though, Alvarez and Leitao have to navigate geology through multiple upheavals: the plate tectonics revolution of the late 1900s, the Darwinian revolution of the late 1800s, the Hutton revolution of the late 1700s – and now, the Copernican revolution of the late 1500s.  (Not much happened in the 1600s geologically except for the foundational work in stratigraphy by Nicholas Steno around 1669.)    The authors acknowledged the revolutions in philosophy and history of science of the 20th century; they mentioned Kuhn, Laudan, Lakatos, Rudwick, and others.  They had to justify the word “revolution” to make their case that geology has foundations in Copernicus.  This was made somewhat more difficult by the fact that the word geology was not invented till after Copernicus (1603) and was not widely used till about 1800.  Nevertheless, they felt that the Copernican system led to a new view of the earth: “there has never been any serious reason since then to think that Earth is not a planet.”  This contrasts sharply with the earth view of Aristotle and Ptolemy, they argued.  The “recognition that Earth is not compositionally different from celestial bodies” was important for the founding of geology as a science: it was the Copernican revolution “that gave Earth its personality and its independence and finally made it a worthy object of study.”    Alvarez and Leitao tried to recreate the world view of the medieval mind.  Planets were wandering stars, points of light that moved in complicated patterns against the stars, which were perfect celestial objects embedded in crystalline spheres.  The Earth meant different things to different people.  “In Medieval Christianity, Earth was a temporary abode for human beings prior to the Day of Judgment,” they said; “For philosophers, earth was one of four elements, along with air, fire, and water, which made up the terrestrial globe.”  Whatever one thought, nobody believed till Copernicus that the Earth was a planet.  “It is difficult today to recapture that alien worldview, but we may imagine that ‘Earth’ and ‘planet’ had as little to do with each other then as, for example, ‘Pangea’ and ‘B-flat minor’ do today,” they quipped.  Then Copernicus comes, and now Earth is a planet!  “It was as if we were to learn that Pangea was written in B-flat minor.”  (Wasn’t that a march by John Phillip Sousa?)    Seeing the earth as a planet orbiting under physical laws of motion opened the way for using it as a natural laboratory, Alvarez and Leitao said; “It is difficult to imagine a more profound change in the understanding of the Earth, or to envision a serious science of the Earth that does not recognize that Earth is a planet.”  They spent most of their conclusion clearing up confusion about the Copernican clich�:In addition, contrary to what is commonly believed, we now know that in the eyes of its contemporaries, the Copernican Revolution glorified the Earth, making it an object worthy of study, in contrast to the preceding view, which demeaned the Earth.  Ironically, the Copernican Revolution is almost invariably portrayed today as having demoted the Earth from a position at the center of the universe, the main concern of God, to being merely one of the planets.  Danielson2 (2001) made a compelling case that this portrayal is the opposite of what really happened, i.e., that before the Copernican Revolution, Earth was seen not as being at the center, but rather at the bottom, the cesspool where all filth and corruption fell and accumulated.  The revolution changed that view, as can be seen in a quote from Galileo, speaking as his alter ego Salviati, in Dialogue of the Two World Systems: “As for the earth, we seek…to ennoble and perfect it when we strive to make it like the celestial bodies, and, as it were, place it in heaven, from whence your philosophers have banished it” (see Danielson, 2001, p. 1032).    Danielson (2001) showed how historians came to misinterpret this glorification of the Earth as a demotion, an erroneous change of interpretation embodied in the now almost universal viewpoint that he called the “Copernican clich�.”  It is difficult to imagine a science of geology developing when Earth was considered an accumulation of filth and corruption.  The post-Copernican Earth, ennobled and perfected, became an object worthy of study by the emerging science of geology.In the acknowledgements, Alvarez credited a “2007 visit of three Portuguese historians of science to Berkeley that triggered this study”.  His thesis can be summed up thus, “With the advantage of hindsight, we realize that recognizing Earth as a planet was a precondition for understanding the universe.  When that recognition destroyed the Aristotelian view that Earth is fundamentally different from celestial bodies, the Earth could become a laboratory for studying the universe.”  The science of geology, therefore, can extend its origins to the Copernican revolution.1.  Walter Alvarez and Henrique Leitao, “The neglected early history of geology: The Copernican Revolution as a major advance in understanding the Earth,” Geology, v. 38 no. 3, p. 231-234, doi: 10.1130/G30602.1.2.  D. R. Danielson, 2001, “The great Copernican clich�,” American Journal of Physics, v. 69, p. 1029�1035, doi: 10.1119/1.1379734.To his credit, Alvarez helped clear up the misinterpretation of the Copernican revolution being a demotion; this was a point emphasized in The Privileged Planet, in which Danielson himself appeared to clarify the historical record.  It would have been nice to chastise Carl Sagan a little bit for misconstruing the medieval world view in Cosmos so badly for his millions of viewers, but at least this article agreed with Danielson.  And Alvarez did not use his article to bash Christians and creationists.  Still, there are a number of problems.    For one, he used fairly broad brushes to portray historical views.  Any period was likely to have many dissenting opinions.  It’s doubtful that nobody ever thought of studying the earth before Copernicus.  Could any traveler climb the mountains or cross the deserts without wondering about them?  Many people may have studied the earth without leaving written records.  A good historian of science would probably find many examples in ancient writings through to the middle ages displaying early “geological” thinking.  Are we to believe, too, that every Christian before Copernicus held their nose at the Earth as a pit of wretched filth?  Read Psalm 96, Psalm 104 and Psalm 148.  See if those hymns of praise to the Creator of the earth are so dismissive.  Notice that these were all written long after Genesis, even though the Hebrew authors knew about the curse and the judgment of God.  They still saw the creation of the natural order as a beautiful, wonderful, source of awe and joy.  Psalm 111:2 said, “Great are the works of the LORD, studied by all who delight in them.”  That verse alone should have liberated science many centuries before geology was born.  It is wrong, therefore for Alvarez to allege that the Earth was “ennobled and perfected” by Copernicus.  It was ennobled long ago by the Bible.    A central hold-up to serious study of the earth was that the medieval church became wedded to Aristotelian and Ptolemaic concepts that were not Biblical.  There is nothing in the Bible about crystalline spheres.  There is nothing that rules out the Earth as a planet.  There is nothing that says that all the filth and corruption finds its place at the center, where Earth is located.  Those all came out of pagan Greek philosophy.  Jeremiah taught that the stars were innumerable.  There are indications in Job and elsewhere that creation follows natural laws.  Jesus referred to the beauty of birds and wildflowers, and used them as examples of God’s care for his creation.  To the extent “Medieval Christianity” was anti-scientific (a dubious proposition to those who know their history), their mistakes cannot be traced to the Bible.  (Note: three statements in the Psalms that “the earth shall not be moved” are not talking about geology or physics, but about God’s sovereign rule over the earth; they have nothing to do with the question of earth’s physical motion.)    There are also some non-sequiturs in the proposition that nothing serious could be done in geology before Copernicus.  It’s not clear that one has to see the earth as a planet to study it.  Any medieval person, or Roman or Egyptian for that matter, could have picked up rocks, wondered about fossils, and examined other real-life geological phenomena.  Maybe more of them did than we know.  Maybe they didn’t write down their ideas.  Whatever we think about the stars, we humans all walk on the ground, and curiosity is a normal human trait.  Seeing the connection of the Earth to other celestial bodies might enhance understanding of the Earth, but not seeing it does not preclude investigation.  Consider that comparative planetary geology in our own day did not really begin in earnest till Mariner 4’s flyby of Mars in 1964, long after geology was established as a science.  Geology was not held up till Copernicus arrived.    Two of the most serious flaws in this article are the myth of progress and the assumption of deep time.  “During the geological revolution” of the late 18th and early 19th centuries],” he said, “geologists recognized that Earth has a long, complicated history that is recorded in rocks, and learned to read that history and to date those rocks using fossils.”  That’s an overly simplistic characterization.  Actually, the assumption of deep time was a choice, not a discovery.  Geologists did not recognize millions of years.  They needed them to back up anti-Scriptural interpretations.  This is clear from the writings of Buffon, Hutton and Lyell, who wished to liberate science from Moses.  Steno was a creationist, but the 18th-century founders of geology determined a priori that nothing in Scripture could be used in the interpretation of the rocks.  Thus the only potential eyewitness accounts of earth history were ruled out of court.  That’s objective science for you.    Early geologists jumped on that bandwagon and scorned the “scriptural geologists” as old fuddy-duddies out of touch with the new fad.  They set to work fabricating an artificial framework for interpreting strata, assigning them the millions of years needed to fulfill Hutton’s vision of an ancient planet with no Creator and no Flood.  There is nothing written on the Cambrian layers Sedgwick and Darwin found at Wales that shouts out “550 million years old!”  (On the contrary, there is a lot to suggest otherwise.)  Darwin became the leader of the band, and now we have this ossified bandwagon called the Geologic Column that has become the cart pulling the horse in university geology departments today.  What are the chances it corresponds with reality?  To answer that, one only need consider the other major flaw in Alvarez’s article, the myth of progress.    Notice the first major subheading: “Major Advances in Understanding the Earth.”  How much do we understand the earth?  That’s a loaded question.  We tend to see science as progressive because of the very clear evidence of technological progress: we have cell phones; our great grandparents didn’t.  Nobody questions that kind of progress.  But when you ask whether we really understand a scientific phenomenon, the assumption of progress is na�ve.  One of the ideas Dr. Stephen Goldman emphasizes in his Teaching Company lecture series “Science Wars” (see Resource of the Week for 12/19/2009) is that science has a historical character.  This is not the same as progress; it means that scientific ideas and concepts are relevant to the time periods in which they are expressed.  The “earth” means something very different today than it did 100 years ago – and 100 years before that.  In 1900, he says, Earth was a basically static globe with occasional volcanoes and earthquakes.  Now, geologists believe tectonic plates are moving all over the place and colliding, and catastrophism is back with a vengeance.  You need to ask the follow-up question: how confident can we be that 100 years from now, geologists would have anywhere near the same theories and concepts of the earth as we do today, considering the fact that at each time in history, the intelligentsia were confident their concepts were correct?  Our concepts of the universe have changed even more dramatically from what they were in 1900 – more so, arguably, than after the Copernican Revolution.  We didn’t even know about external galaxies before 1923.  Each branch of science has a similar story to tell.  Physics was pretty much locked up in the late 1800s except for refining a few decimal places, then boom! relativity and quantum mechanics changed everything.     The basic question is whether our scientific theories provide a view of nature that is True with a “capital T” – or is at least progressing toward that truth.  Notice that truth is not the same thing as explanation, prediction, or control.  Our theories can provide those things, but so did ancient Greek and Egyptian theories that are now known to be incorrect.  Regarding control, the Egyptians built the pyramids with false views of nature.  And prediction can be misleading; the fallacy of “assuming the consequent” dogs scientific reasoning (theory predicts A, A happens, therefore theory is correct – ignores other successful theories).  Explanation can be little more than storytelling.  Geologists today should not be na�ve to think that their ability to explain, predict and control nature with current theories means that their theories are true.    Much of geology deals with phenomena that are not observable (e.g., the core of the earth, earth origins and history).  Even the phenomena accessible to observation produce theories subject to major revisions.  The same issue of Geology this month has a paper about alluvial fan formation that overturns a previous theory that had overturned one before that, and supports the earlier theory.  Is that progress, or rather a swinging pendulum?  Some liken scientific progress to the path of a hunting dog.  A bloodhound may wander from left to right, but the resultant vector shows progress as he hones in on the scent.  Even so, how do you know you are on the right trail?  Maybe when the dog catches up with the suspect, it will be the wrong culprit, and the forensic team would have to start over.    The point is that even if you see progress in explanation, prediction or control, it does not mean your scientific efforts are converging on the Truth.  Neither does it mean so if you have thousands of PhDs pursuing the consensus paradigm, munching croissants at huge AGU conventions, and teaching textbook science to undergrads using calculus.  Geological theories of the earth go far, far beyond what can be verified through observation.  In the years between Buffon and Lyell, a priori decisions were made to disregard Scripture as having any relevance to geology.  Suppose historians decided to build a theory of Rome by deciding in advance to disregard all texts and inscriptions, and only studying monuments and ruins.  Suppose they won over all the universities and journals with this approach.  Imagine them celebrating their Enlightenment, their independence from the slavery to texts.  Would they be likely to make much progress toward the true history of Rome?  Consider that none of the following accoutrements to a paradigm have any necessary connection to its truth:The number of experts promoting a view (10,000 Frenchman can be wrong)The tightness of the camaraderie binding supporters of a view togetherThe prestige of the institutions supporting the viewThe reputation of the journals doing the publishingThe number of journal articles published (10,000 lies don’t add up to a truth)The length of time a view has been believed (Ptolemaic astronomy lasted 1500 years)The dazzle of the charts, graphics and textbooks availableThe quality of animations in TV documentaries produced to illustrate the viewThe denseness of the jargon used in discussing the viewThe cleverness of the classification schemes employedThe chutzpah of its supportersThe political power of its supportersThe ability of its leaders to demonize and marginalize oppositionThe incompetence of some of the view’s detractors (they could still be right)The ability of its proponents to win court casesThe dignity of the conferences held in support of the viewThe view’s success at explanation, prediction and controlWhat matters is evidence.  Eyewitness testimony is evidence.  Rather than ruling out that class of evidence for geology, the question 18th-19th century geologists should have considered was the reliability of the only Eyewitness available.  Sedgwick and Lyell and others tried to hang on to their Christian God, but they abandoned his Word, leaning on their own understanding (Prov 3:5-6).  They also dismissed the greatest witness of all – Jesus Christ – who taught creation and the Flood (Matthew 24:38-29).  By cutting off their authority at the knees, they have been hobbling around on stumps in shifting sand, thinking it was progress.  Not all motion is progress.  Some is just commotion.last_img read more

Using Social Media Marketing for Lead Generation (with Video)

first_imgLead Generation Quick-Start Series Brian Halligan, CEO & Founder of HubSpot”Today, I have this marketing bubble around me. No can really market to me anymore. “”Your business had better be ready for a lot more transparency with social media.””You need to use this stuff yourself, that will help you understand that it’s not just another advertising medium.”Chris Brogan, VP Strategy & Technology, CrossTech Media, Co-Founder, PodCamp”Free. A four letter word that starts with F, a great thing to do to get more customers.””We’re still figuring out all the right metrics for social media, but essentially making more money is a good one to try to measure.”Aaron Strout, VP Social Media, Mzinga”Don’t just ask people to become a fan, make it exciting. Find out what people are passionate about. What are the hot buttons of your target audience?””You should think about how you measure these campaigns. Otherwise, your programs will go away really quickly unless you can tie them to measurable results.”Chris Penn, CTO, Student Loan Network, Co-Founder, PodCamp”If the number of iPods and iPhones were a country, it would be the seventh largest in the world. So, if you are in a competitive industry, something like podcasting can help set you apart from the competition.””I love Website Grader.””What sets our marketing efforts apart is how we relate to people and how we talk to people about what we do.” Learn the key metrics, tools and tactics for effective lead generation.Join this webinar series from a comprehensive overview of the lead generation process. This post contains older information, but has been left up for historical reasons. For more up-to-date information, please see our Lead Generation Hub.MITX held a panel to discuss how companies are using social media for lead generation, and transformation to inbound marketing.  Here is a video of the panel, and some quotes from the panelists are below. Originally published Jul 23, 2008 9:44:00 AM, updated March 21 2013center_img Social Media Video Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Google May Harm Your Computer (#GOOGMAYHARM)

first_img What I find interesting is that, Google says I should (a) Go back and pick another site (b) Try another search.  Of course, Google Hopped onto the computer, fired up Google for some quick searches. Leave a comment if you’ve seen this error (particularly if you’re somewhere other than the U.S.).  And, I promise that reading this article did not harm your computer in any way.  So, I click on one of the links and then I see screen. problem.  Not only are warnings showing up on the results page, now people that click in are getting an even bigger warning.  At this point, nobody in their right mind is going to go any further.  But, I’m not in my right mind, so I decide to go further. bad except that even want to go to that page (which I do), I have to cut-paste the URL into the browser directly.  They want no part of my idioticness when it comes to going to my own site (that might, just might harm my computer). real I’m wondering about all the traffic I’m likely going to lose because of this warning.  What number of users will actually click on a link that the almighty Google says Houston, now we have a may . so knows sites were giving the same warning.  Of course, anything that impacts me is a global crisis.  RED ALERT!.  Warning, Will Robinson! thiscenter_img my harm your computer?  Not many, I’m thinking.  But I relax a bit.  Our regular readers would not likely be put-off this easily.  They’d likely click.  They’re loyal, right? It’s Saturday morning here in Boston.  I got up earlier than usual (especially for a Saturday) since I had some stuff in my head that I couldn’t get out. Originally published Jan 31, 2009 10:04:00 AM, updated March 21 2013 really Low and behold, just about every site in the search results was giving me “This site may harm your computer” warning.  Hmmm, me thinks.  Something’s not right.  So, I do some more searches, same issue. As it stands, the Internet (and particularly twitter) is a flurry with others having this same problem.  I get credit for sparking off the hash tag.  Fun, fun.   #googmayharm Google likely harmed your web traffic today Of course, chances are, like me, your website doesn’t harm anyone either.  But, regrettably, Now, normally, this wouldn’t be at your own risk.  To make things harder, they didn’t even make the link clickable.  So, if I I can’t possibly be looking for the site that I’m looking for.  (Which I am).  Then, it finally concedes (a little).  It says:  “Or you can continue to Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Quick Fixes To Get Your Website Found

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack SEO Topics: Originally published Nov 22, 2010 8:00:00 AM, updated July 28 2017 The same question has been asked repeatedly on our website optimization webinars .  Customers submit their websites and we have a panel of experts that review three sites per week. The burning question that all of our listeners ask is “what are the key things I can do right now to improve my Website Grader score?” These customers have used .  You don’t need to use this tool, but you should be looking to make sure these best practices are in place on your site. 1.  Register your domain name for greater than 3 years.  It is cost effective and is looked favorably upon by the search engines to see that you are confident that your business is going to be around for a number of years.  You will instantly receive search engine optimization credit for increasing the time to expire date.  You can contact your hosting provider and for less than $30 extend your site out a couple of years. 2.  Have a 301 rediret in place to resolve and  If a permanent 301 redirect is not in place, the search engines will not know where to allocate the credit.  If they resolve in one place, one site will receive all of the SEO credit.  You’ve worked hard to earn this credit, so make sure you get it! 3.  Create a conversion form.  Leads are the gateway to customers. If you have a solid offer and a landing page that supports your excellent call to action, you are more likely to gather that visitors information.  You can put them in an email marketing campaign or a lead nurturing campaign.  There is a world of options open to you once you have that email address or phone number. 4.  Start a business blog. Blogging is of the utmost importance for a couple of reasons:   A.  The search engines look at a few important pieces of information and one of those criteria is indexed pages.  Each time you create a blog post, another page is created.  It is fast way to increase your volume of indexed pages. B.  Blogging is yet another chance to create content around long-tail keywords.  Optimize each post around a long-tail keyword that you want to use to get found by prospects.  5.  Create unique and meaningful page titles that are keyword rich.  Use your most powerful keywords first. Can can separate the keywords by pipes {|}.  The pipe is the character between the parathesis that signals to the search engines that it is the end of the thought.Inbound marketing and search engine optimization go hand-in-hand.  Your site cannot be successful without accomplishing both of those tasks at the same time.  Please feel free to add any additional suggestions that may have worked for you in the past.last_img read more

5 Tips to Set Up Your Business for Sales and Marketing Success

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing and Sales Alignment Topics: We’re lucky at HubSpot that the marketing team and sales team have a great relationship . Sure, there’s always some tension about lead quality or lead follow up, but our marketing and sales teams have constant communication and an SLA we’ve developed together to ensure we can help each other be more effective. What’s the key to success? I shared a few tips with the AMA Tampa last week specifically in regards to lead nurturing campaigns, but these tips can be applied more broadly to any marketing campaign when working with sales.Tip #1: Communicate CampaignsLet your sales team know what campaigns are running and who they’re going to. The sales reps are the ones connecting with your leads and having conversations, so they need to know any background information of what information their leads are downloading.Tip #2: Provide SoundbitesAs the marketer, you know your content and offers infinitely better than anyone in your organization. Help your sales team understand how to take a lead opt-in to a productive conversation by providing follow up soundbites. If someone downloaded a particular ebook, what does that say about a particular problem they’re trying to solve? At HubSpot, our marketing team sends an email every week to the sales team about what are this week’s active campaigns with a one-line description of what’s included and a follow up soundbite that helps start off that sales conversation.Tip #3: Share ResultsSometimes we assume that sales doesn’t care about what campaigns the marketing team is doing. Just get me my leads, and more of them, we might think they’re going to say. But sharing results is a key step to ensure smarketing success. Sharing the results of your campaigns – what worked and what didn’t – can give you and your sales team insight into which topics are hot in your industry at that moment. These learnings may surprise you! Also, sharing your results shows that you are constantly experimenting with different campaigns, learning and improving. Marketing is not a set-it-and-forget-it job and you should share what you’re learning through your marketing experiments.Tip #4: Score LeadsIf you’re doing all the right things, you’re generating lots of leads for your sales team. But your sales team has limited time and they need help prioritizing their time. You know best which lead behaviors are good buying signals, and you should use this intelligence to score your leads so that your sales team can first focus on your hottest leads. In the meantime you can continue to nurture your lower quality leads so that they become even more sales-ready.Tip #5: Ask for FeedbackGather qualitative feedback from your sales team by asking what they thought of lead quality and lead quantity. This helps you understand the perception of the leads you’re generating for your sales team and may also give you early indicators of marketing campaign results. As a marketer, you typically have to wait for the data to come in – total response rates, conversion rates, etc. But a sales person can call their first 5 leads and if all 5 are terrible or if all 5 are fantastic, you can get some early indicators of your campaign’s success to react even faster.These steps are essential to establish a productive and open relationship between sales and marketing. And you need to rely on each other to make effective use of each other’s time. Unless you’re a fully ecommerce company with no sales team, these two roles need to work together to achieve business goals. How are you doing on the steps above? Do you have any other tips to ensure smarketing (sales and marketing) success? Originally published Mar 21, 2011 7:00:00 PM, updated October 20 2016last_img read more

Transformation Secrets of a Online Marketing Agency #MTW

first_img 1. Compliment your value prop’s big picture. 3. Educate your customers on where they need to go. Inbound Marketing LyntonWeb sensed a change in web marketing and made sure their customers sensed it too. Making education part of your process will help your customers know what they need, and have you in the earliest stages of their decision-making process. The LyntonWeb team started practicing inbound marketing for their clients and saw the benefits and results first hand in a very short time period. Websites needed steady content creation, not just slick layouts, to truly be productive from a traffic and lead generation perspective. The design work was still was their sweet spot, but it now served as a springboard for monthly retainers built around measurable, results-driven inbound marketing services. Says Daniel, “We started designing landing pages and offering other discreet services, but now we’ve moved into managed services. Evolving the business from projects to retainers would not have been possible without the core services of inbound marketing.” Since shifting his sales focus to inbound marketing, Daniel and his team have signed up over a hundred customers for web design, inbound marketing, and custom development services on the HubSpot platform. They have also benefited from recommendations within a strong HubSpot user community, gaining custom project requests ranging from content creation to custom coding. They have formed strategic partnerships with other marketing agencies and inbound marketing consultants delivering value-added services. They hit one million in sales in 2010 thanks in large part to their wide range of inbound marketing and web services. This year they expect to break new company records for sales and revenue. The marketing dollars clients typically set aside for outbound tactics like mass mailings and cold calling were getting scrapped in favor of online activities. Companies were beginning to see that content marketing, social media outreach and online lead generation could yield a high ROI. Blogs, for instance, were now more than just a place to share company news. They were a content vehicle critical to improving search rankings, traffic and gaining inbound links. His clients had a need for these new services, and he saw blogging, along with other inbound marketing services (as they were becoming known), as tactics that required constant effort and a way to build a recurring revenue model on top of other web services. Providing Ongoing Value and Services to Clients A Bright Future for Inbound Agencies Originally published Apr 8, 2011 12:11:00 PM, updated July 08 2013 Topics:center_img LyntonWeb started out building websites back when they were little more than onine business cards. As the concept of websites changed, so did their service offerings. They stayed true to their value proposition, while broadening the scope of what they do best. LyntonWeb was in the business of making websites better – both visually with design, and functionally with custom development. Everything was project-based, and business wasn’t always steady as projects came and went. In order to stabilize and grow the business, LyntonWeb had to find additional opportunities that could become sources of continuous revenue. Retainer based marketing services were just the solution. LyntonWeb has had tremendous luck turning projects into retainers, mainly because of the level of service and expertise they display in the initial engagement. Over-deliver when you can, and use the “capital” you earn to suggest a relationship that keeps you in the picture permanently long-term. When Daniel Lynton founded his web design company, LyntonWeb, in 1999, his mission was simply to build websites for his clients. At that time, he was the owner and founder, head of business development, designer, developer, and account manager for all projects. With his attention being pulled in so many different directions, finding time to think strategically about how he could grow the business was hard to do, but needed. Ten years later, in 2009, he began to notice a shift in the way companies were spending their marketing dollars. He saw an opportunity to adapt to the future of online marketing and transform his business. A Business Model Shift from Project to Retainer Selling As an agency or marketing services company, what value-add services do you provide to your clients on an on-going basis?  As a marketer, when you need content and online marketing support, how do you search for agency partners and by what criteria do you qualify them? Once just a virtual team of web professionals, LyntonWeb now occupies a spacious new office in downtown Houston. Daniel has grown a sales and account management team to support strong client relationships – a move that allowed him to focus on business development and growth strategy. Key Business Takeaways: 2. Provide value early, so they’ll ask for it often. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Free Your Content: What is Content Worth?

first_img Inbound Marketing Originally published May 4, 2011 8:49:00 AM, updated July 03 2013 Topics: Content marketing just got taken to a whole new level.  The organizers of the Inbound Marketing Summit recently announced a ‘Pay What You Wish’ program for their summer event in San Francisco that will bring together a number of inbound marketing experts for two days of knowledge-sharing.Inbound Marketing Summit = Inbound PricingThere are similar “pay or donate-what-you-like” models at restaurants like Panera, at museums, and even among musicians (remember Radiohead’s “In Rainbows”?), but rarely have we seen something like this at a public, hosted business event like the Inbound Marketing Summit.  Sure, super-exclusive, executive-only events that have a single sponsor wooing a short list of potential buyers might do this – but the IMS is an event for hundreds of marketers from companies all shapes and sizes.  Applying this perceived value-based pricing model to a large event is a pretty bold experiment.And yet, I can’t fail to think of how well this ties into the concepts behind Inbound Marketing.As we know, the rules of traditional marketing have completely changed.  The focus used to be on pushing your message out to a mass of people in hopes they would take action and purchase your product.  In our new marketing reality, the marketer’s focus has shifted to creating, discussing and sharing diverse, high quality content aimed at converting prospects into customers and customers into advocates.  If this is the world we live in now, then why not offer a pricing model that is based on the inbound concept?What is the value of IMS Content? After hearing about the experiment, I talked with our friends at IMS (full disclosure: HubSpot is an event partner), and asked what else was changing since this seemed risky for an events company.  The interesting news is that nothing else is really changing – the event is still sponsor funded so IMS can continue to provide breakfast, lunch and a great venue, but they will forgo some ticket profits. So far, several registrants have knowingly continued to pay ‘full fare’ for the content.  That’s a nice validation of the event.  We won’t know how it goes till the event is over – but, could this be a way for events to innovate and find creative ways to gather even larger numbers of people to share and discuss content – ultimately driving even greater value for sponsors and the attendees themselves? How much content ‘should’ you give away for free?  Marketers new to inbound often struggle to find the balance between giving away ‘too much intellectual property (IP)’ in their content and giving away so little that they cannot be found online.  There is a lot of fear of giving away your valuable ideas – but the reward is pretty immense.  Inbound marketers generate leads at a 60% lower cost per lead using content … and we have yet to hear of a situation that someone gave away so much that a competitor copied them or a potential customer didn’t need them anymore.In the case of IMS, while you get to decide the price you would like to pay for the content, the value of face to face interaction, the excitement of being among expert and peer marketers along with hosted meals is bound to elicit a lot of paying attendees.Ready to get your own seat at IMS in San Francisco?  Check out the agenda, then sign up and pay what YOU think it’s worth!Not on the west coast?  Consider making the trip to this fall’s combined Inbound Marketing Summit & HubSpot User Group Summit in Boston, September 14th – 16th. While these aren’t free – we can guarantee that there will be TONS of value.Tell Us What You ThinkHow much do you value face to face events and content?  What would you pay if you were going to IMS San Francisco in June?How much content and value are you willing to give away for free to attract potential customers? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Ways to Maximize Ecommerce Holiday Marketing

first_imgSay “Happy Holidays” to a shopper, and they’ll most likely interpret it as, “Congratulations! Here’s your giant headache. You’re welcome.” After all, what is a holiday shopping trip mean, anyway? Christmas music looped until you can’t stand it anymore, a square mile of pavement around the mall with no place to park, and a million shoppers everywhere. To most people, this corresponds with a huge amount of inconvenience and frustration, which means that, if given the choice, most people will shop at home if they can, via the internet. For your ecommerce business, this can be nothing if not advantageous, at least if you’re adhering to ecommerce holiday marketing best practices. Here are some tips for maximizing your potential this holiday season.5 Ways to Maximize Ecommerce Holiday Marketing1. Incorporate a countdown on your website. Customers should be reminded of how close the big day is to today’s date. Find a “time until holidays” counter that will show how much time is left until the day of gift-giving is upon them. You can pick out free countdown clocks from the selections offered here and here.2. Add new shipping options for the holidays. If you already offer free shipping over a certain monetary amount, consider dropping that amount for the month of December. If you don’t normally offer free shipping but can do it for the holidays, do it. If nothing else, remind customers that your shipping is quick and efficient, and clearly advertise the last day customers can order in time for the holiday they are ordering for. For example, if 5 days is the absolute maximum shipping time, remind customers that their last day to order for Christmas delivery would be December 19th.3. Offer gift cards for the holidays. Gift cards are a solid way to bring in revenue without having to expend goods or services — not yet, at least. If you are not already offering gift cards, you should do it at least for the holiday season. Not only will you be bringing in revenue, you will also be capitalizing on the flurry of purchases that lead up to the holidays. Plus, you might bring in new customers — both gift givers and recipients.4. Optimize buying guides. Most people find it easier to be told what to do. If you’re the one telling them, the result is more revenue for your business. Do this in your buying guide, and make sure your buying guide gets seen by optimizing it so Google returns it in its shopping search results page. Include the term “buying guide” in all your onsite elements: headers, content, metas, titles — as much as you can. The goal is to get it indexed in Google’s product pages, which means more conversions for your company.5. Ask for newsletter registration on the order confirmation page. The confirmation page is essential because it includes all the order information so the customer can review and confirm the information they just gave you. This increases customer confidence and allows you to include an option for the customer to receive your newsletter. Email marketing is a sure way to drive sales. You can even set the page to have this box pre-ticked when the customer lands on the order confirmation page. Including this prerequisite means the distribution of timely information, which means more returning customers, which means more business for your company.How else can you maximize the effectiveness of your ecommerce website this holiday shopping season? Topics: Originally published Oct 25, 2011 8:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Ecommerce Marketinglast_img read more

How to Master the Art of Storytelling to Increase Social Sharing

first_img Social Media Engagement Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns.Connections are the key to making social business, well, social. But it’s good stories that fuel conversations, allow businesses to be a trusted source, and underpin the success of social networks like Facebook, Twitter, and Google+. The content that tells a story is the content that elicits the most conversation and engagement.How content is crafted and presented is a huge determinant of its social success. So how do you relate it to the reader so it resonates and ideally motivates them to retell the story and spread the word? Here are 6 ways you can practice the art of storytelling in your content creation to see more success with your social media networks.6 Ways to Tell a Story With Your Content1.) Tap user-generated content. The growth of social media and community-sourced content from citizen journalists and bloggers has exploded in 2011. But as we know, unfiltered user-generated content isn’t necessarily good content. Arguably, the explosion of community content has only created more demand for experts who can act as trusted advisors that route only the best stuff to its audience. Be that expert guide, and remember that the fact that it’s user generated can often positively outweigh any editorial inadequacies you may find, but it’s your job to keep the right balance.2.) Talk about your mistakes. Social marketers who master the art of crafting stories have the opportunity to spark interest by creating a shared experience. And no shared experience is more endearing than sharing the mistakes you’ve made that your readers have likely also experienced. Telling this type of story humanizes your brand and makes you relatable. By sharing your mistakes, you’ll find you become a special breed of influencer that becomes part of the community, versus just marketing to the community.3.) Make content personal. What a generic statement. What does this really mean? It means you should talk about why you’re discussing a topic, and why it’s important to you. There’s some reason you decided to create this particular piece of content; share that motivation with the audience so they know why they should care, too.4.) Respond to news content. If a story is happening that will affect your audience, write about it with a spin that’s specific to your industry. This takes the news story out of the abstract and makes it personal, relevant, and helpful for your readers. On top of that, you’ll be rewarded in search engines with Google’s freshness algorithm update.5.) Use real life examples. Produce case studies. Highlight your customers’ experiences. Find people who are doing it right, even if they’re not in your network (a great way to make new friends in your industry, by the way!) If you can’t find a real life example, create a use case in which you write your own characters who exemplify your audience’s persona. Bringing your content into real life scenarios will have a bigger impact on your readers that makes your content more likely to be shared.6.) Talk like a human. Enough with the business babble. Don’t worry about sounding smart. It’s alienating and condescending, and your story will be quickly lost on your audience. Talk like a human being that cares about making meaningful relationships with people. Clarity is more important than big, fancy words.How do you incorporate storytelling into your content creation?Image credit: contemplicity Originally published Dec 19, 2011 5:30:00 PM, updated February 01 2017last_img read more