Creative solution to ease rental squeeze welcomed by REIQ

first_imgInside one of the tiny rental cabins. Photo: Supplied Ingenia Communities chief operating officer Nikki Fisher said the iModular cabins offeredMore from newsParks and wildlife the new lust-haves post coronavirus12 hours agoNoosa’s best beachfront penthouse is about to hit the market12 hours agoresidents a thoughtfully designed and flexible space all while supporting low-maintenance and low- cost living.“It’s important to us that our residents feel safe and comfortable whether they are looking for a temporary or permanent accommodation and these latest additions are fully fitted out to create a sense of homeliness,” Ms Fisher said.“With energy costs continuing to rise, being able to offer homes specially designed to maximise energy efficiency is essential in making sure the homes are not just comfortable, but also don’t hit residents in the hip pocket too hard.“From singles to couples, shift workers or tradespeople, these new cabins will satisfy a range of needs.” Ingenia Rental have just installed new high-quality, sustainability-focused cabins at two of their flagship locations, Eight Mile Plains and Chambers Flat. Photo: Supplied REIQ CEO Antonia Mercorella said more than two-thirds of the population lived in capital cities, which meant density was increasingly an issue that town planners need to manage.“The pressure is on for us all to find ways to house the population in ways that don’t add strain to the environment or to the economy,” Ms Mercorella said.“Finding creative solutions to people’s living issues – whether people want to live in a more eco-friendly way, putting less strain on the environment, or in a more financially efficient way, taking up less space and having less stuff – is the new frontline of housing issues.“The REIQ welcomes these initiatives. These are going to be particularly beneficial in areas where rental markets are tight and population growth is continuing steadily. Any addition to the rental supply will ease the tight conditions currently happening in parts of Queensland.”Founder and CEO of iModular, Brad Ashley, said cabins were made using advanced robotics and sustainable materials for rapid site assembly.Single-bedroom cabins at the Eight Mile Plains location are $285 per week and single-bedroom cabins at the Chambers Flat location are $260 per week. Brisbane’s rental market just got a whole lot better with tiny new self-contained cabins (29sq m) making affordable living easier. Pictured is Mahlia Grey (resident) and Nicole Jentz from Ingenia Communities at Chambers Flat. Picture AAPImage/ David ClarkPint-size rental cabins smaller than the average garage are helping to alleviate Brisbane’s rental squeeze. Ingenia Rental has introduced iModular manufactured cabins with just 29sq m of internal space to the range of rental options at their Eight Mile Plains and Chambers Flat communities.In a tight rental market, the new modern self-contained homes provide Ingenia Rental’s residents with features such as open-plan living, energy efficient fixtures and finishes like dual air-conditioning, double glazed windows and LED lighting, a modern kitchen, locked storage shed, and covered carport.last_img read more

Tottenham star Son begins military training in South Korea

first_imgRelatedPosts EPL: Son fires four past Southampton Trio of signings make instant impact as Everton stun Spurs EPL: Spurs, Everton light up London Tottenham star Heung-min Son has arrived at marines boot camp for the start of his three-week military basic training. The South Korean forward landed on Jeju on Monday, having spent the two weeks in quarantine following his journey from London, and will stay on the island until the middle of May. Son was in 2018 given special exemption from South Korea’s mandatory 21-month military service after captain|ing his country to a gold medal in the Asian Games, but is still required to complete a shortened month-long assignment. The 27-year-old was originally scheduled to complete the service during the summer, but Spurs sanctioned earlier dates with elite football across the glove on pause due to the coronavirus pandemic. Son has been deployed to the marines, which means a shorter service period of just three weeks rather than the usual month. Tottenham expect Son back in England before the end of May, though the return of Premier League action remains up in the air with the season on pause indefinitely for the time being.Tags: Heung-Min SonMilitary ServiceSouth KoreaTottenham Hotspurlast_img read more

Value Creator’s Code: 100% Brand Equity

first_imgNot so long ago, call it right after World War II, a bargain was struck. You would trade 47 years of your life for a salary, healthcare, and a pension plan. At some point in time this bargain fell apart. It wasn’t broken all at once. It deteriorated over time, maybe starting in the 1960s or 1970s. It fell to pieces in the 1990s. In this Century, the bargain is a memory.We now live in the Disruptive Age.No More Bargains.You won’t have one job your entire life. You aren’t going to be guaranteed an employer paid healthcare or retirement plan. And what the federal government will provide for you won’t be adequate, nor will it be desirable. If you’re an employer, you won’t keep your employees for their entire life either.This is the reality underlying the Value Creator’s Code.The Value Creator’s CodeThe first rule of the code is to recognize that you are a value creator. You have to accept that you are the source of everything you will have, do, or become. You have to accept that any income you generate, any results you produce, and your physical, spiritual, and psychological well-being are 100% your responsibility. It’s all you, baby!You have a 100% equity stake in what Tom Peters first described as Brand You. You own every bit of it, every share.When you look at your brand’s income statement and balance sheet it’s a reflection of how well your brand is performing in a marketplace crowded with other brands.It’s impossible that you hadn’t thought of yourself as being a brand before now. There’s too much written about this for you to have avoided this idea. But have you thought about your brand’s balance sheet and income statement before now? It’s a striking thought, isn’t it? Your brand has a real monetary value.Because you have a 100% equity stake in your brand, you are the Chairman and CEO of the brand. The first job of the value creator is to increase the worth of the most valuable asset they have: their brand.But, Wait! I’m Not a Solo Act.If you work for someone else, your brand is on loan to that organization. What they’re paying you is the representation of the value they believe you create. The law of the wood burning stove applies here: before more heat is generated more wood must be placed in the stove. The more value you create, the more your brand is worth.If you’re an employer, not to worry. You want to hire people that understand their brand equity. These Value Creators are who you need to grow your company. People that grow businesses understand that it is their primary duty to increase their value to their company and the companies they serve. The Value Creators make up your leadership pipeline. In fact, if you really want to know what your company is worth, it’s the sum total of all of the individual balance sheets and income statements of the employees who work for you. They are what generates that value.The first rule of the Value Creator’s Code is to believe and behave as if you have 100% equity in brand you and to work tirelessly to increase the value of that primary asset.last_img read more

Prakash Ambedkar should look beyond personal political gain, says Raju Shetti

first_imgAttributing his startling defeat in the Hatkanangale Lok Sabha constituency to Prakash Ambedkar’s Vanchit Bahujan Aghadi (VBA), Swabhimani Paksha chief Raju Shetti on Monday said that vital issues affecting farmers and their future were all swept aside in the recently concluded general election.He further urged Mr. Ambedkar, whose front severely undercut the chances of the NCP-Congress and their allies in this Parliamentary election, to look “beyond personal political gain” in the upcoming Maharashtra Assembly election to be held later this year.“I concur with Mr. Ambedkar’s sentiments about the need to fight Mr. Modi and the ruling Bharatiya Janata Party (BJP) in order to save the Constitution. But if that indeed was his intent, then why is it today that his vote-splitting tactics have ended up benefitting the BJP-Sena in Maharashtra?” Mr. Shetti said, speaking toThe Hindu.A two-time MP from Hatkanangale in Kolhapur, Mr. Shetti, who secured 4.87 lakhs votes, lost to the Shiv Sena’s Dhairyasheel Mane (who polled 5.82 lakh votes) by a margin of 96,000 votes in what turned out to be one of the biggest upsets in the State and certainly the biggest in the ‘sugar heartland’ of western Maharashtra.The key factor here proved to be the VBA’s presence, with its candidate Sayyad Aslam securing 1.23 lakh votes and thus depriving Mr. Shetti, an important farmers’ leader, of the crucial support of the backward castes.Mr. Shetti, who severed ties with the BJP-led NDA in 2017, observed that the VBA’s candidates, by cannibalising the Congress-NCP’s traditional vote bases had indirectly helped the BJP-Sena to win on at least eight or nine crucial Lok Sabha seats including Hatkanangale.The VBA’s candidate Gopichand Padalkar also played spoilsport to the Swabhimani Paksha’s Vishal Patil in the Sangli Lok Sabha seat. Mr. Shetti’s loss is being viewed by his supporters and well-wishers as being detrimental to the interests of the farmers as they have now lost an ‘authentic’ farmers leader in the Parliament who could take up their cause. “A number of factors contributed to my defeat, not least the entry of the VBA which only queered my pitch and benefited the BJP. The other factor was that while the farmers in this region voted for me, their children veered towards Mr. Modi, chiefly owing to the aura of hyper-patriotism conjured by the PM and the BJP, post the Balakot airstrikes,” said Mr. Shetti.He, however, stressed that while he had lost an election, he was far from not defeated and that he would resolutely continue to fight for farmers and address their problems.He said his immediate objective was to ameliorate the plight of the farmers and their families in the drought-afflicted hinterland.“I am going to visit every fodder camp in the State and take stock of the situation. This government [BJP-Sena] was not sensitive about farmers’ issues in the past and will be even more apathetic in the coming term, now that they have secured absolute majority. The reports of a deficient rainfall this time means that farmers’ problems will only multiply and they will have a hard time securing fair prices for their produce,” Mr. Shetti said.Some observers opine that Mr. Shetti’s alliance with Sharad Pawar’s Nationalist Congress Party (NCP) and the Congress cost him the Hatkanangale seat as he was, until recently, the avowed nemesis of Mr. Pawar and the ‘sugar lobby’ in western Maharashtra headed by NCP and Congress politicos.But Swabhimani Paksha leaders and workers attribute Mr. Shetti’s defeat to the fact that the Hatkanangale seat was fought on caste factors.“The BJP and the Rashtriya Swayamsevak Sangh (RSS) indulged in vicious campaigning, particularly on social media. Right from spreading canards that Mr. Shetti was partial towards the Jain community in the Sangli-Kolhapur belt to projecting him as an ‘arrogant’ and ‘privileged’ leader, they completely diverted issues plaguing farmers,” said Swabhimani Paksha leader Anil Pawar.Mr. Pawar further said that despite the Swabhimani Paksha having a stronger ground-level organisation owing to Mr. Shetti’s origins as a grassroots leader, the BJP shrewdly manoeuvred the campaign with their ‘negative’ propaganda of Mr. Shetti via social media. “In the end, the Hatkanangale contest witnessed something unprecedented in the past 15 years in that it was fought entirely on caste lines and not on farmers’ issues,” said Mr. Shetti.He further said that Raj Thackeray’s Maharashtra Navnirman Sena (MNS) should be accommodated into the Congress-NCP coalition and that he would be meeting MNS chief on Tuesday to discuss preparations for the Assembly elections.last_img read more

CWG 2014: Indian para-powerlifter Sachin Choudhary caught doping

first_imgSachin Choudhary returned positive for a banned substance in a test conducted by NADAThe Indian contingent at the Commonwealth Games was left red-faced on Thursday after para-powerlifter Sachin Choudhary returned positive for a banned substance in an out-of-competition test conducted by the National Anti-Doping Agency last month.Choudhary, who was a late inclusion in the Indian team for the Games, left Glasgow on the pretext of his father’s ill-health but it is now learnt that he was caught for doping in a test conducted by the NADA before leaving the country.”It is true that Sachin tested positive for a banned substance. The test was conducted by the NADA around a month back. It is an unfortunate incident,” a member of the para-sports contingent said on condition of anonimity.”He will not return to Glasgow and his name will be removed from the starting list in the team managers’ meeting,” he added. “Sachin is an experienced para-athlete and medal prospect. He took part in 2012 London Paralympics and also World Championships.” Para-powerlifting competition in the Games is to be held on August 2.It is also learnt that Choudhary’s name was removed from the list of those recommended for the Games after the Sports Ministry asked the Paralympics Committee of India (PCI) to recommend medal prospects only.”I think the PCI recommended 16 names first but the sports ministry wanted to know who were the medal prospects. Then Choudhary’s name was not there in the list sent again to the IOA. But somehow his name was included later on,” the official said.advertisementParalympics Committee of India President Rajesh Tomar, however, feigned ignorance about the issue, saying that he has no knowledge of it. “I don’t have any such information. If at all there is any such communication about an athlete found positive then it must be sent to Secretary’s office in Bangalore. I have not got any such information,” he said.last_img read more

Who Owns Your Analytics Data? You, Your Visitors or Google?

first_img Needless to say, publishers using Google Analytics will probably not be thrilled at the prospect that certain data won’t be collected from a potentially larger number of users. After all, when it comes to web analytics, more is better for most publishers.  terms of use convert visitors into lead Update 10:25 AM If I were completely reliant on Google Analytics right now for my business, I’d be questioning who really owns my analytics data? Google? Me? Or my site visitors? :  …Asked about the impact on web site owners, Google Analytics Group Product Manager Amy Chang sounded unconcerned. “Analytics reports will continue to provide advertisers with robust and valuable data to help improve their websites and advertising campaigns,” she said via email. HubSpot’s marketing analytics Update 10:20 AM Download the free video bengriffithsme At HubSpot, we often get asked whether someone should use Google Analytics. My typical response, when asked, is to say, “Why not? It’s free, and it measures different data and presents data differently than Update 10:23 AM Learn how to Measure the Effectiveness of Your Website. :  – Matt McGee from Searchengineland says Seems like a non-answer.  Furthermore, individual user’s personal data is not needed in order to draw marketing conclusions, and Google doesn’t actually collect personally identifiiable information through Google Analytics. They actually don’t allow you to do it either. From their While I generally applaud Visitor, page view counts, etc. become inaccurate.  Leads and sales can’t be tied back to marketing activities such as SEO, PPC, email marketing, social media, press releases, etc. – Frederic Lardinois from ReadWriteWeb today. From their blog: But, Google’s move perplexes me, from the perspective of a marketer, especially.  What do you think? to learn how to Measure the Effectiveness of Your Website. leads into sales – The Onion has a hilarious take on this one.  and expenditures and help improve conversion paths on a site. It’s a key pillar of the Topics: to help us little people maintain some vestige of privacy as we share more and more data with the borg, knowingly or not, I don’t understand the point of this move. Is this a trade-off that needs to made?  inbound marketing methodology sayscenter_img But, I’m left perplexed regarding the purpose of this new opt-out feature.  For marketers, web site analytics is a key tool to help Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Website Google Opt Out Feature Lets Users Protect Privacy By Moving To Remote Village But, what happens if a decent percentage of visitors opt out of being tracked?  Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics.   gets a comment from Google that enables businesses to – Patricio Robles from econsultancy an interesting new determine ROI of marketing activities ) Google . And the data that is important is the aggregate number of visitors and users on a site. The aggregate numbers and trends are what a marketer cares about. : : If opting out of Google Analytics becomes a widespread phenomenon, this could have wide-reaching consequences for site owners. After all, having detailed analytics about your visitors allows site owners and publishers to tweak their marketing efforts.  that shows data from both tools. Google Analytics and announced Webmasters may be concerned about losing the integrity of their Google Analytics data because it won’t be tracking as many web visitors… case study a partner just published 7. PRIVACY . You will not (and will not allow any third party to) use the Service to track or collect personally identifiable information of Internet users, nor will You (or will You allow any third party to) associate any data gathered from Your website(s) (or such third parties’ website(s)) with any personally identifying information from any source as part of Your use (or such third parties’ use) of the Service. You will have and abide by an appropriate privacy policy and will comply with all applicable laws relating to the collection of information from visitors to Your websites. You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic data.  Updated 10:08 AM (Found via Originally published Mar 19, 2010 9:37:00 AM, updated October 20 2016 It’s an interesting issue. I feel like I’m questioning God when I question Google. I’m not sure I have the right answer, either. .”  That has developed into the standard answer at HubSpot as we’ve trained more of our consultants and salespeople. As a result, many of our customers use our analytics tools and Google Analytics side by side. In fact, here’s a Google’s significant efforts opt-out feature for Google Analytics Don’t forget to share this post! 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7 Reasons Replacing a Website With Social Media Is Stupid

first_img While social media is a powerful tool for marketing and building online reach for a business, it does not fill the shoes of a corporate website. Yes, small businesses should be using social media, but they should do so as part of a . 3. Control and Google Analytics can provide a wealth of data and insight. Analytics allow you, as a business owner, to improve your marketing and, ultimately, grow your business HubSpot 5. Having a Hub – Have you ever changed the paint color of your house? When you own a house, it’s easy to make improvements. On the other hand, if you are renting, it is either difficult or prohibited. The same principle applies to the web. When you have a presence on Twitter, Facebook, or LinkedIn, you are essentially “renting” space from them, and they have all the control. For example, if you wanted to have a contest on Facebook, you would need to follow their rules. A website allows you to be in total control of your online marketing. – To a small business, trust and credibility is key. Yes, it’s easy to Can a business exist on the web today using just a 2. Value – Think of your online marketing like a wheel. Your strategy should have several spokes that connect back to one hub in the center. A website is the hub of your online marketing. It serves as the one place to which you drive prospects and leads for information and business transactions. Using only social media removes the hub, and the wheel crumbles Social Media Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 6. Analytics who chose to use social media instead of maintaining a corporate website. – Do you sell anything online? Do you want to follow up with potential sales leads? Having a website makes it easy to sell goods online or collect sales leads from interested visitors. Trying to perform these activities on top of a social media platform is not only challenging, but again requires that you follow that specific platform’s rules. These rules could force you to allocate a portion of your sales to the platform or pay for the sales leads you receive . . 4. Owning Transactionscenter_img – Sure, it’s fun and rewarding to own a business, but what if you want to sell it someday? Part of what businesses look for when making acquisitions is a brand with assets. If your business doesn’t have an established website with traffic, leads, a blog, and inbound links, your business will likely be less valuable. Originally published May 10, 2011 3:00:00 PM, updated October 20 2016 The Wall Street Journal – Communication is at the heart of social media. The problem is, how you communicate is dictated by the social platform you are using. What if you wanted to send your Twitter followers an email? You can’t. A website allows you to collect information from visitors and choose how you want to communicate with them, whether it’s via email, Facebook, Twitter, or that old fashioned telephone. 7 Reasons Businesses Must Have a Website complete inbound marketing strategy and no actual business website? Yes, but it’s a major mistake. – Do you want to improve your inbound marketing? You should. The problem is that most social media platforms provide very limited or no data. In contrast, many website analytic tools like recently published an article that profiled small business owners 1. Credibility Topics: 7. Communication What do you think about companies using social media platforms as in replacement for websites? . If you are currently only using social media and do not have a business website, check out these seven reasons to make a change.  social media presence for your business, but this low barrier to entry means that many scammers can also book up fake business pages. A website is a step further in credibility. It involves purchasing a domain name and putting thought into content that accurately describes your business. This added depth can’t be matched with just a social media presence. create a Facebook Pagelast_img read more

The Inbound Way to Do Trade Show Marketing

first_img Topics: Trade Shows Originally published Feb 24, 2012 9:00:00 AM, updated August 27 2017 Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals. This includes all of your online and offline promotions as well as any handouts and giveaways you distribute. It’s no simple task, and not every trade show is the same, but in this post, we’ll teach you how to apply an inbound approach to your trade show marketing efforts.Download free resources for executing your best event yet. [Free Kit] 1. Set Your Trade Show Marketing Goals Your marketing campaigns should help your business achieve specific goals and metrics. Trade shows are no different. Trade shows present an opportunity to generate quality leads , spread brand awareness, and meet other objectives. The goals of trade show marketing can include:An Increase in New Leads and SalesAn Increase in Organic and Direct TrafficAn Increase in Social Media FollowingAn Increase in Email and/or Blog SubscribersAs you set your goals, make sure you have access to metrics that will enable you to track progress. Ensure that your marketing system can measure these channels and provide evidence to management about the performance of your event. 2. Identify Your Call-to-Action Once you set your goal and decide which metrics you will use to track progress, you will need to figure out how to get there. What will be the means of achieving your goal?While you are creating your strategy, make sure you are thinking about what your call-to-action (CTA) will be. Your CTA should be integrated into every aspect of your strategy because, ultimately, it will be the key to reaching your goal. Consider the CTA’s role in everything, including your signs, landing page, booth, goals, and metrics. As a reminder, a call-to-action is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar, or request a product demo. CTAs should direct people to landing pages , where you can collect visitors’ contact information in exchange for a valuable marketing offer . In that sense, an effective CTA results in more leads and conversions. In trade shows, as in all other marketing campaigns, the call-to-action remains the key element connecting your marketing goal with the means of achieving it.Pull in people from different areas of your company to brainstorm about what your message should be. Your marketing goals are important, but you may be surprised to see the extent to which other parts of your company can benefit from a trade show. Simply including them in the process of figuring out your strategy can really improve your presence at the trade show.Your CTA should have a lasting impact. When people attend trade shows, they can get caught up in the moment and seem excited about your company. However, when they leave, that excitement may falter. If your CTA brings them back to your company’s website after the trade show, you are more likely to convert them from trade show attendee into a lead, and then into a customer.That’s why your CTAs should be everywhere. They should be on your signs, handouts, and giveaways. They should be mentioned in conversations when people visit your booth. Everything you say and do at a trade show should get tied into your CTA. Before you continue with planning your trade show marketing, you need to be fully aware of what your CTA is and what it’s prompting visitors to do. Knowing this will bring your whole campaign together. 3. Create a Dedicated Landing Page As we have already established, the most successful usage of calls-to-action is when they link to a dedicated landing page that is tightly connected to the overall campaign. Your landing page could offer free material, such as an ebook or whitepaper, relating to the messaging you decided on for your trade show presence. That is why you need to ensure that you can easily customize the language on your landing page.Sending trade show attendees to a dedicated landing page on your website will also provide you with an opportunity to gather information about them. You want to be able to keep tabs on who is interested in your company and how you can follow up with them, especially after they speak with potentially hundreds of companies at the trade show. It’s also a good idea to include trade show-specific questions on your landing page form that will make it easy for your sales team to follow up with the most engaged leads. For example, if your goal is to drive registrants to an upcoming webinar about your new product launch, create a dedicated landing page that you only send trade show attendees to. This way, you can track just how many webinar registrants and attendees can be attributed to your trade show presence. 4. Be Unique Everyone has a cookie-cutter booth. You put your logo in a few pre-assigned areas, place your handouts in the stand, and display images of your product or service on your LCD TV. If you look at the booth next to yours, you see the same thing. The only difference may be that your neighbor is handing out branded magnets, and you are handing out branded pens. The key to making your trade show marketing successful is to do something that makes your business stand out.Start with the booth. Do you need to have the typical booth structure? Or can you create something that stands out? Maybe you can have a lounge or activity area that completely ignores the normal booth structure but achieves the same goals you have set for your trade show marketing. It may cost extra to have something “different,” but the price is worth it if it attracts passersby. You can then create a more memorable experience and lasting impression so people are talking about you way after the trade show is over.Next, think wardrobe. The majority of people at trade shows will be in business suits. Integrate your wardrobe with your messaging. Anyone walking by the booth area may ask you why you are dressed differently: that’s just another excuse to talk about your theme and message!Decide which types of signs you’ll use. The biggest trade show sponsors will have large signs hanging from the ceiling. Other sponsors may have a sign near the aisle so people will see it as they pass by. But what can make your sign really stand out? It may be the message that gets the attention of people as they pass by. Or you may not even want to hang your logo from the ceiling, but instead do something else that will do a better job of attracting people to your area. Be creative. Think outside the box. Do something extraordinary. For example, this is what HubSpot did at Salesforce.com’s Dreamforce trade show: 5. Make Your Handouts Web-Friendly Although handouts come with the risk of getting lost amongst all of the other paper-based collateral that companies typically distribute at trade shows, some people actually request them. Often, someone will come up to your booth, ask for information in the form of a handout, and leave if you do not have it. So to be safe instead of sorry, it is best to have handouts handy; just don’t rely on them as part of your core strategy. So how can you make your handouts stand out? What about integrating them with your online marketing? How about including a QR code on it, which attendees can scan to take them to your dedicated landing page? Or how about creating a hashtag to include on the handout that encourages trade show attendees to share their feedback about what liked about your trade show presence or what they want from your business’ content or products/services? Take that feedback and incorporate it into your marketing and product strategy. 6. Optimize Your CTA for Mobile Take your calls-to-action a step further by making it more accessible to trade show attendees on the go. Instead of using a CTA that reads, “Visit our landing page at www.company.com/landingpage!” turn it into a QR code , like we mentioned earlier.Not everyone will have a QR code reader on their smartphones to be able to read the QR code, but those who do will appreciate it in this form. To easily create a QR code, you can visit websites such as Kaywa or Microsoft Tag . If you create one, place it on all your trade show resources, including signage, handouts, presentation slides, etc.Before the trade show, test your QR code to make sure it works by downloading an QR code reader for your smartphone. Simply hold up your phone’s camera as if you are about to take a picture of the QR code. It will then lead you to the web page ( which should be optimized for mobile devices ) that you programmed the QR code to take scanners to. For people who rely on their smartphones for everything, this can be a great way to give them the resources they want and prevent them from losing your company information. 7. Encourage Internal Communication It’s important to ask others in your company for their input on your trade show strategy. Most likely, other departments such as Sales will contribute ideas that the marketing department hadn’t considered, and you’ll discover new ways to incorporate your business’ initiatives into the strategy.As you are planning strategy sessions for your trade show planning, encourage people from different departments to attend. Every team can contribute a new perspective and enrich the trade show planning experience. Before you leave for the trade show, orchestrate a dry run, and talk through everything that could go wrong. This may sound pessimistic, but it can actually be very valuable. Generally, only a few people are completely dedicated to preparing for the trade show. Getting an outsider’s point of view can help you come up with problem areas that may not have been taken into consideration.Finally, make sure everyone at your company knows why you are going to the trade show, and why it is important. Companies spend a lot of money on trade shows, so it’s helpful to communicate why it is an important business initiative.What are you doing to make your trade show a success? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

12 Things You Should Be Using Your Blog For (Besides Blogging)

first_img Blogging 5) Update the CTAs on Old PostsThis idea combines the logic from tips 3 and 4. In tip #3, we recalled that old blog posts still get traffic in the SERPS (even more now that you’ve optimized their page titles). And in tip #4, we did some A/B testing on our calls-to-action to figure out which design generates the most leads. Combine the two, you savvy blogger you, and replace the CTAs on old blog posts with the new, high-performing CTAs. If you’re short on time, start with the blog posts that get the most traffic, then work your way down the list.6) Update the Content of Popular Old PostsWe’re not done making it rain with old blog posts yet! Take a look at those old posts that performed really well — you can go right into your blog analytics to check things like number of views and inbound links per post. Could any of those use an update? It might be high time you brush the dirt off of those oldies but goodies, give them a quick makeover, and re-debut them. It’s quick work, and the topic has already proven to be a hit with your readers.There are a couple ways to do this. First, you could publish an entirely new post, and redirect the old link to the new blog post so you don’t lose and SEO juice. Or, you could simply update the existing post with new content. Depending on the CMS and email system you’re using, both have their pros and cons. In the first scenario, for example, you have to go through the hullabaloo of ensuring redirects work. In the second scenario, you don’t have to get involved with that kind of SEO nitty gritty, but you do have to ensure your blog subscribers receive an email about the new post. Choose whichever method is easier for you.If you feel guilty doing this, don’t. Here’s three reasons why:If the information is outdated, it’s helpful to update it.You’ve earned hordes of new readers since that post was originally published; they haven’t read it yet.Those who read it the first time around probably don’t remember it. It’s been a long time, and they’ve read a lot of content. Think of this as a greatest hits rotation.7) Conduct a Topic AnalysisSince you’re already knee deep in the blog post popularity contest, you could also conduct a more comprehensive analysis to determine which topics resonate most with your readers. A topic analysis will tell you what you should write about to meet various goals. Simply export your blog analytics into a spreadsheet, and begin sorting by topic categories (AKA the things you write about). Once you’ve sorted your blog posts into each topic category, you can sort by data like inbound link and number of post views to see which topics are the most popular, and which ones tend to fall flat. Now, just because certain topics aren’t as popular as others doesn’t mean you should remove them from your repertoire entirely — you don’t want to sacrifice a well-rounded blog for page views alone. But knowing what topics are most popular with readers can help you when you’re in a traffic or leads pinch, and you’re looking to your blog to help lift you out of it.8) Make it SocialIf you haven’t already, spend some time optimizing your blog for social media; the success of your blog depends on it. Your blog should have social sharing buttons, as well as social follow buttons so you can simultaneously expand your social reach and the reach of your blog content. You can take it a step further, too, and include cool things like social recommendation widgets so your readers know what blog content is popular among their connections in social media, giving you a little boost by good old social proof.9) Optimize the Pages Blog Visitors Click the MostAs your blog grows, it will likely become more than just a rolling page of content. You might develop things like, ohhh I don’t know, a navigation? A sidebar? A banner? A footer?Of those “other” places on your blog, you should consider where other people are going so you can optimize those locations once they click off your blog. If people are clicking on the links in your top navigation all the time, for example, spend some time optimizing the pages visitors land on once they click. You might even consider making some of those links landing pages! Where people go after they leave your blog is a juicy source of conversions that many blog marketers let slip between their fingers.10) Use Your Blog to Test New OffersThink of your email list as a delicate flower. You should be sprinkling it with water periodically, not blasting it with a fire hose.Turns out metaphors aren’t my strong suit, but I think you get my point … if you email your list too frequently, you’ll see engagement take a nosedive and unsubscribes skyrocket. So use your business blog as a testing ground for your new offers — before you send them to that precious email list of yours. Promote new lead generation offers on your blog, and send those that perform well to your email list. No use wearing out your list on offers your audience isn’t interested in!11) Use Your Blog as a Source of ContentDon’t reinvent the wheel. Get more out of the content you’ve already created — blog posts — by repurposing them elsewhere in your marketing. Where can you repurpose blog content, you might ask? I might answer:Content to feed your social media networks: Link to blog posts in social media to drive people in your network back to your blog.Content to feed your email sends: You don’t always have to send lead generation content in your dedicated email sends or lead nurturing campaigns; blog content is a nice reprieve, or perfect fodder for newsletters.Content to feed your lead generation offers: Instead of creating an offer from scratch, round up all of the posts you’ve written on a particular subject and bundle the content into a new offer.Content to feed your sales organization: As you create blog content around problems your prospects have, send them to your sales team to bookmark so they can gain credibility with leads.Content to feed your website: If you’re looking for the right words to explain a concept, product, or service elsewhere on your website, you might already have found the words … in a past blog post!12) Leverage Your Blog as a Sales ToolYour business blog is one of the most valuable pieces of sales collateral you have, especially if you’re writing posts that naturally incorporate your product or service in the content. Think about it — you’re writing blog posts that teach your leads how they can solve their problems, and how your product or service fits into that solution. What better way to help your sales team explain how your solution is, well, a solution to a lead’s problem?What else can you do to make your blog perform better besides simply writing more blog content?Image credit: jmoneyyyyyyy Topics: Originally published Aug 22, 2012 9:00:00 AM, updated February 01 2017center_img So you want your business blog to perform better. What do you do? Uhh …Blog harder?Well yes, you could set to your keyboard and type away ’til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. After all, you only have so many hours in the day, and writing isn’t exactly a quick task. So if you’re looking to take it to the next level, here’s what you should be doing with your business blog to get even more out of that seriously valuable asset.12 Ways to Get More Out of Your Blog Without Actually BloggingBefore we get started, let’s get one thing out of the way — none of these tips are intended to be replacements for a consistent volume of high-quality blog content. These are things you can do to improve the performance of your business blog in addition to the work you’re already doing to create and publish content. Sorry if that’s a total bummer, but we’re no magicians here.1) Solicit Content From High-Profile SitesIf that caveat about still having to create blog content was, indeed, a total bummer, this tip should strike your fancy. Instead of writing content yourself, solicit it from big names and high profile sites. Would you rather hear me write about Facebook business pages, or get that info from someone at Facebook? Probably that Facebook rep, right? Soliciting content from the big guns helps you not only feed your site with content you didn’t have to write (hooray!), but it also translates some of that guest blogger’s authority right over to your site — you’re the business that got [insert important person in your industry’s name here] to write for you!And not only does your blog’s clout skyrocket, but it’s also likely that your guest blogger will promote the post to their network, too. And if they’re an industry big wig, they probably have a pretty hefty audience. This opens up your blog to a whole new host of readers it didn’t have before that could increase your blog’s reach by leaps and bounds.2) Work on Increasing SubscribersSpeaking of your blog’s reach, it may be worth your time to invest in increasing your blog’s subscriber base. Go into your analytics and take a look at where your blog traffic comes from. Some of it’s probably social media, some organic search, some direct traffic … and I bet a ton of it is from email, right? Why might that be?Well, if you have a robust base of people subscribed to your blog via email, it makes total sense. Every time you publish a blog post, they get an email alert about it! That’s an incredibly valuable reminder that helps bring readers back to your blog on a regular basis. So it’s probably worth your time to figure out some ways to increase that number of blog subscribers. Here are a few ways:Consider adding secondary CTAs to your blog — both within the individual posts (scroll down!), and along the top or side of your blog (look to the right!). You can also create and add blog subscription CTAs to other pages of your website where appropriate.Design a dedicated blog subscription landing page to periodically share with your social media networks. It’ll also serve as the landing page for your blog subscription CTAs.Include blog subscription as a call-to-action in some of your email sends. It doesn’t necessarily have to be the primary CTA, but it can be included in a P.S. at the end of your email!3) Optimize Past Post TitlesWhen you publish a new blog post, you want a catchy title; a hum-drum title doesn’t exactly garner tons of clicks. But blog posts quickly get buried as you pump out new content, and eventually you have hundreds or thousands of posts that barely see the light of day. So they’re totally useless.Ha, just kidding. Those buried posts are still driving a ton of organic value for your site — remember that each individual post is its own page indexed in the SERPS — and they could drive even more organic value if you optimized the titles for SEO, not for clicks. So if you’re trying to rank for, say, gamification, go back and change your super clever and catchy blog post title, “How a Cosmo Quiz Saved My Business” to “Gamification: How to Gamify Marketing Content.”4) Optimize Your Calls-to-ActionYou’re not just blogging for the fun of it (though I’m sure you’re having a total blast). You’re trying to get traffic. Traffic you can convert into leads. And then customers. Powerful stuff.That’s why you’re adding all those calls-to-action in every blog post — they lead to landing pages with offers that your visitors can convert on. So any time you can spend optimizing those CTAs is a worthwhile investment, since you want to be using the CTAs that will convert even more visitors into leads. Set up A/B testing for your blog’s CTAs to see which variations of layout, color, and copy impact conversion rates. You should do this for both your in-post CTAs, as well as any CTAs you have on the top or side of your blog. Don’t forget to share this post! 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The Anatomy of a 5-Star Twitter Profile

first_img Originally published Jan 3, 2014 8:00:00 AM, updated July 28 2017 Twitter Marketing Topics: I don’t know about you, but when I first got started on Twitter, I was really overwhelmed. I had to pick my handle, find a flattering picture of me that wouldn’t just be awkwardly cropped from a group shot, think of a creative bio, start to tweet, etc., etc., etc. There was a lot to do!To get the process over with, I picked the first handle I thought of: @chapstickluva. (You know, so people would know I didn’t take myself so seriously.) I threw up a random bio, sent a semi-sarcastic tweet, and went on my merry way. But it wasn’t really that merry for everyone else. They couldn’t easily find my profile if they were looking for it, and once they got there, they had no reason to actually follow me. So much for building a personal brand. “Luckily,” I was fresh into college and creating a personal Twitter account — the only person losing out from a bad Twitter presence was me. It could have been a brand I built a page for! With real, bottom-line metrics! Yikes.So if you’re running a brand’s Twitter account and want to make sure you’re not making any profile faux pas, keep on reading. We’ll show you the most important things to optimize in your profile and give you tips on making that happen. Let’s get to it!1) Memorable (and Logical) HandleWhen you sign up for Twitter, this is the first thing you’ll have to snag (though keep reading if you’ve already snagged one). Think for a second before picking a handle at random — this isn’t like picking an AIM screenname. You want your handle to be easy to recognize and remember, so that anytime someone wants to interact with you, they can. For example, if you’re building a Twitter profile for your brand, you’d snag the name of your company. If you’re doing this for yourself, you’d try to get some version of your name (full name, first initial and full last name, or just last name, for example). This way, your Twitter handle will show up in search when people look for your name and it will be easier for people to remember your handle when tweeting on the fly. In short, think about what handle other people would think to tweet at you using, and use that one. 2) Profile PictureNext, choose a profile picture that best represents who you’re building the profile for. If you’re building this profile for a person, the picture should be a flattering, yet recognizable photograph of them that’s close to their face. If you’re doing this for your brand, a logo is fine — though make sure that the logo large enough to be recognized when its in the thumbnail. The main takeaway here is that your profile picture should be recognizable to your current and potential followers.If you’re trying to go the extra mile, make sure you’re using vibrant colors —  you’ll stand out in other people’s Twitter feed more easily.3) Optimized Header ImageThe header image is the image that lies right behind your profile picture and bio:It’s similar to your Facebook Cover Photo. Use this space to show off you brand further or feature a campaign you’re running. To change your header image, head to your profile page and hit “Edit Profile.” Images will appear best when sized to 1252 pixels by 626 pixels. And, because it lies behind white text, make sure your Twitter Header image is dark enough or contrasting enough to make the white text readable. 4) Coordinated Background ImageYou can also customize your background image. This one is admittedly a bit harder to get sized correctly than the Header image, all because people have different browser window sizes, but it’s still important to have it coordinated with the rest of your profile. The important thing here it pick a background that’s not the default one — though you can still pick one that’s pre-made by Twitter and looks sleek. You can also find a picture that coordinates with your other profile pictures or design one of your own using this template.Regardless of what route you end up taking, make sure that it looks professional and coordinates with the rest of your brand’s colors.5) Custom Text and Link ColorAfter you’ve picked your imagery for your profile, you can take customization one step further and choose the color of your links. Remember, because your tweets will be using a white background, you’ll need to make sure the link color has enough contrast to stand out.To customize your link color, go to “Settings” and then “Design.” You will be able to customize your link color there, among other things. 6) Human- and SEO-friendly BioI know you’ve seen those Twitter bios that just sound like corporate gobbledygook. “Social media guru. Digital media evangelist. Connoisseur of marketing trends.”Don’t be that person. Find the balance between placing keywords that’ll get you found by people through search and sounding like a real person.This is your chance to show your personality and what value you are going to provide to your followers. Be funny — that is, if you or your brand is actually funny.Describe what you do in non-jargony language and include handles that are relevant to your bio. For example, if you’re building a personal profile, add a handle to where you work. Use your bio to give people a reason to follow you — whether through your wit, your connections, or just a sneak peek on what you’re going to tweet.7) Trackable Link Everything in your marketing is trackable … so why would your Twitter profile be any different? When you include a link to your website in your Twitter profile, add a UTM parameter so you can see what traffic is coming to your website through that link. Watch to see if click on that link increase as you increase your followers, and maybe even change up your Twitter strategy to get more clicks on that link.Regardless of what you decide to do with that data, make sure you can set yourself up for success later by making this link trackable.8) LocationThis tip is pretty straightforward — just include your location on your profile. It may not seem like much, but it will give you another opportunity to connect with someone.For example, I include that I’m from Boston on my account, and when I have other people follow me from Boston, I usually follow them back — I might run into them on the street one day! People love to connect with other local people or people who live in towns they recognize.9) Mixture of Tweet FormatsNow that you’ve got your profile fields all set, it’s time to tweet.Make sure you’re switching up the format of what you’re tweeting — text, links, photos, videos, Vines, etc. Not only will your followers be excited to get tweets from you that aren’t just link after link after link, but you’ll also fill up that nice gallery in your profile sidebar with multimedia.That way, your profile will look robust and complete when people start to visit your page.10) Follower to Following RatioLast, but certainly not least, you’ve got monitor your follower to following ratio. I know what you’re thinking: Does it really matter? But, it’s actually a really prominent feature on every Twitter profile page. When people go look at your page, the first thing they’re going to see if how many people follow you and how many people you follow.You don’t have to have a bagillion people following you, but if you have way more people following you that you’re following, you will come off as standoffish. If you’re in the opposite camp, people may wonder if you’re a spammer. It’s best to have somewhat similar follower and following counts.All in all, these are just a few things you can do to optimize your Twitter profile and get more followers. Though these may be little, nit-picky tweaks, they can have a big difference on how people perceive your profile. So go on, get optimizing to grow your following!What other tips do you have for making a noteworthy Twitter profile? Share your thoughts with us in the comments. Don’t forget to share this post! 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