Do you notice that certain types of lead gen offers perform better on one social media site compared to another? Perhaps your Facebook fan base is more interested in one topic and your Twitter followers are partial to a different topic. Pay attention to these patterns and tailor your social media posts accordingly. Formatting and Layout: Metrics to Use:Social Media Traffic to Your Blog/Website, Facebook Insights Tools, Social Media Leads Targeting What to Test: Offers: PPC: What to Test in Marketing . Maybe you don’t know what you should be testing or don’t know how to start… Sometimes the look and feel of an email influences its success. Play around with different formatting and layouts. I’d be remiss if I didn’t include email in this list. Although it’s probably the most commonly tested internet marketing tool, there are probably many of you out there who don’t do any Metrics to Use: : Slice and dice your database and test different messages, offers, etc. on various segments and demographics of your target audience. Calls-to-Action: Subject Lines: Timing: Metrics to Use:Traffic, Clicks, Conversion Rates, Leads Which keywords are your prospects using to find you in search engines? Test keyword variations to pinpoint the best terms to use when optimizing your website and your content. Also test the offers for which you’re creating CTAs. Do certain offers work better for particular blog topics? Do ebook offers convert better than webinar offers? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The offer in your email is very important. Test different offers across different segments to see which performs better for different members of your target audience. Messaging: Keywords: What to Test: Test your messaging! Does one tone or message work better than another? The Bottom Line Frequency: What to Test: landing pages Headlines: Offers: 4. Website Pages and Landing Pages To get you in the marketing testing mindset, here is a list of other marketing techniques you can test, what about them you can test, and which metrics to use to measure their results. 5. Social Media Metrics to Use: Geotargeting: to test different messaging targeted at your key marketing personas. What other tactics do you test in your Image Credit: Metrics to Use:Page Views, Clicks, Conversion Rates, Blog Leads Calls-to-Action: Each blog post you publish should include a call-to-action (CTA). You can also include CTA buttons in your blog’s sidebar or top banner. Test the look, feel, and wording of CTAs to determine which generates the most clicks and conversions. should Types of Posts: test. Offers: What to Test: Targeting: Open Rate, Click-Through Rate, Conversion Rate, Email Leads Are you using the right messaging on your homepage and throughout your website? Use internet marketing strategy If you’re a local business, test the performance of different keyword variations that include the geographic region you’re targeting. Learning lessons from others’ tests and marketing campaigns can help alert you to what you can test, but other companies’ specific results may not be applicable to your business or audience. Incorporate more ongoing testing into your marketing to optimize your processes and make your marketing even more effective. Offers: Offer type is important, too. Test the performance of different offers on your pages. A middle-of-the-funnel offer like a free trial or consultation might not work well on your blog, but it might work wonders on a product page! Test various types of social media posts. Do you experience more engagement when you post questions? Links to content? Polls? Discussion topics? Marketers should always be testing Try different types of headlines and, over time, see which attract the most views. Do numbers in your headlines work well? What other trends do you notice? One of the most common tactics marketers test is email. True, email is one of those marketing tools that offers For Keyword Rank, Number of Monthly Searches for Specific Keywords, Organic Traffic, Inbound Links, (For PPC: Paid Traffic, Cost-per-Click) , analyzing, and adjusting their marketing programs. In particular, testing helps you determine the best methods for the individual marketing tactics you’re utilizing. Similarly, if you’re utilizing pay-per-click advertising, test keyword variations and the landing pages you associate with them, too. 3. Business Blogging Choose a couple of subject line variations and run a simple A/B test on a small segment of your audience to see which performs better. Then use the winning subject line for the majority of the send. Form Fields/Length: What to Test: Amy a lot of testing options . You can test subject lines, messaging, targeting, offers, formatting — the possibilities are endless! But email isn’t the only thing you can test. Nor is it the only thing you A/B testing methods Test different posting frequencies. Does your audience enjoy a whole slew of posts, or are they tapped out at one or two per day? email testing 1. Email Marketing , test all of the above as well as the length of your forms and the fields they include. Every page on your website should have a call-to-action. Test the look and feel of different CTAs on various web pages. Play around with the timing of your posts. Do you notice more engagement with your posts in the morning, the afternoon, or the evening? What about on weekends? 2. Search Engine Optimization ? Testing isn’t one-size-fits-all. Because all audiences are different, it’s important that every company does its own testing to determine the best tactics for its specific marketing strategy. Formatting & Layout: Originally published Aug 5, 2011 1:20:00 PM, updated June 28 2019 Test different formatting (e.g. headers, bullets, etc.) and your landing pages’ layouts overall. Perhaps your website visitors convert better on pages where the form is on the left. Or maybe on the right!