, such as those offered by analytics When you do this, you get a better picture of how intrusive or ‘ spammy ‘ your exchanges are, both pre and post-sale. For instance, you do not want three different departments sending three different emails to customers on the same day, with no other communication throughout the week. Looking back at my own audit, there were certainly times where communication could have been consolidated (ex. merging two weekly newsletters together). There were also channels that should have been preference-based but weren’t. For example, when it comes to billing inquiries, you might want to offer your customers the options of being contacted by email, phone or fax. Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Create a master central list of all regular and event-driven communication that your customers receive. such as 1. How Much Communication is Too Much? should carry over throughout the customer experience, from first touch to post-sale. Don’t beat them over the head with too much communication. applications to make sure that the source of your leads are tracked as closely as possible. If you have lots of direct traffic but don’t know where it’s coming from, you should consider using more landing pages and conversion forms. 3. Analyze How You Track Your Marketing Spend a day or two doing nothing but digging through your data warehouses, creating new dashboards and reports. You might be surprised what you’ll discover. Recommendation: 2. Evaluate Your Communications Channels Inbound marketing best practices Topics: lead nurturing tools HubSpot communicates actively with its leads as well as its customers post-sale. But is it too much or too little? Creating a visual, in this case a timeline, I was able to identify the means as well as the frequency and source of communication. help to associate direct traffic with lead conversion from inbound content. There might also be some significant overlap between the marketing and sales process, such as when a salesperson gives a demo, or offers a trial. Making sure that sales and marketing are aligned creates more stable and controlled marketing communication.