Study: Social Media Affects SMB Purchasing Decisions

center_img ‘ the responses yielded these results. Whose advice do you seek for guidance when evaluating software and service technology solutions for your business? Customer Evangelism, Digital or Physical, Trumps Edelman’s Trust Barometer What are you doing to empower your customers to be your evangelists? Many people still think that the heaviest users of social media skew young.  Myth.  In fact, according to a recent analysis completed by Pingdom, the average social media user is 35-44 years old.  It turns out that this demographic of decision makers is online looking for information about products and services giving B2B tech marketers a compelling reason to pursue online word of mouth as a key component of their go to market strategy. New Study of SMB Technology Buyers One of the most interesting results was the relatively small digital divide exhibited by respondents under 35 years old vs those over.  One might expect that the over 35 set doesn’t use social media for business, if they use it at all.  But in fact, more than 40% of respondents between ages 35-50 use social media for research on technology business purchases while 30% plus of the over 50 age group take advantage of social as a key information source. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

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