5 Common Content Marketing Challenges — And Simple Solutions

center_img (5) Your organization doesn’t support content marketing. Unless you live with your  (1) No Time to Create Content.  Webinar: Always Be Testing: 10 Tips For Increasing Your Lead Conversion Rate .  Your content marketing strategy needs to be a part of a larger  Marketers aren’t stupid. They understand this data, and they understand the power of content marketing. . Do you have good calls to action in your content? Are people clicking through to become leads or sales? Does your call to action lead to a landing page? Can you improve the conversion rate on that landing page? Content marketing will only have an impact on your business when it’s combined with a well-optimized  (3) You’re producing content, but nobody’s seeing it. (4) You’re not getting business results from content marketing. Get into the  You get it. You understand how to make content marketing and inbound marketing work — but you can’t get any support from your company. This one is tough. One approach is to begin inbound marketing on your own, then to use the success from that work to justify selling an expanded program. If your organization won’t give you the freedom to try a small experimental program, or they won’t embrace the program after seeing its success, you only have one option: Leave the organization. Solution: Don’t worry about it! Most successful content marketers have no professional writing or video-production skills. Here’s what they do have: Deep industry passion and knowledge. When people see that, they look past windy prose and scratchy video. So you’re getting a lot of traffic on your site, but it’s not helping you achieve your business goals. It’s not generating leads or sales. head in the sand What type of content marketing challenges are you running into? What types of solutions are you developing?  . Originally published Apr 13, 2010 10:30:00 AM, updated March 21 2013 Topics: Consider some of the evidence we’ve reported on this blog over the past few months: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

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