Lead Nurturing Lessons from the eNonprofit Benchmarks Study

first_img Action Lead Nurturing Action When looking at the total sum of dollars raised, a large percentage is attributed to a disproportionally small number of donors. By targeting messages by geography, interest area, or recent action, organizations were able to increase response rates dramatically, up to a 200+% change. : Use Targeted Messages to Increase Response Rates Identify Your Biggest Promoters to Encourage Your Community to Promote You Topics: Learn how to generate more inbound leads using SEO, blogging, and social media. Identify the leads that have the potential to deliver the most value to your business, for example, those who are the best fit or more likely to buy a higher priced product/service. : Similar to the takeaway around gifts given above, there were a small number of activisits, called “super activists”, that account for a large number of actions taken. Similarly, your business will have a select number of people who will promote your organization to everyone everywhere. for tips and tricks to drive more leads and business to your site. Identify your biggest promoters and cater your communications accordingly. For example, give them the tools to more easily and effectively promote your organization and your content. Inbound Lead Generation Kit While many non-profits may not recognize that they have “leads”, the way they look at volunteers, donors, and students is very similar to the way businesses look – or should look – at potential customers. And the 2009 eNonprofit Benchmarks Study proves to have important lead nurturing lessons that can be applied to any organization. Learn what your leads are most interested in to better target your content and offers to them. Also, follow up with them in a timely manner, to take advantage of the moment that they are already engaged with your organization. The eNonprofit Benchmarks Study is authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN). It provides an analysis of online messaging, fundraising and advocacy metrics for nonprofit organizations. Learn more about the study here. Identify Which Leads Have Greater Value to Your Business to Be More Efficient at Driving Results Originally published Nov 24, 2009 8:37:00 AM, updated October 20 2016 Download the free kit How can you use these learnings to better nurture your leads through the sales process and get more efficient with your marketing efforts? : Action Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

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