Top 5 Inbound Marketing Stories of the Week: Give Away Free Content

first_img Lesson: .  Why?  For the same reasons any business should.  Whether it be in the form of webinars, videos, eBooks or blog posts, creating useful, valuable content establishes your company as a thought leader in its industry and – yes – Barb Dybwad of Free content really does have business value. generate leads , it helps Brian Solis Why you should give away a lot of free stuff Originally published Oct 30, 2009 7:02:00 AM, updated July 18 2013 Andy Sernovitz Word of Mouth Marketing Photo by Jesslee Cuizon .  Her top-listed tool?  Get Satisfaction content for free No – Andy’s not exactly talking about giving away free hugs (though who couldn’t use one every once in a while?).  In this brief article, he shares an anecdote about how giving away some of his free stuff landed him a nice little product placement on and sales that your business thrives on.   influencers to help manage company communication, product and brand promotions, and business development.   Lesson: book, but he’s really referring to anything — samples, handouts, shirts, stickers, toys, content — you name it!  Who knows – maybe the free eBook you created might just be interesting to that 1. PR 2.0 Social media offers a variety of tools to help you reach your business goals. The pink ribbon breast cancer campaign is probably the most recognizable cause marketing campaign since the RED campaign to fight AIDS.  For a campaign to be so successful, it must be doing things right. social media tools Author: a recent study conducted by Nielsen Wall Street Journal Social Media Accounts for 18% of Information Search Market 4. Jeremiah Owyangof Web Strategy in addition to project management tools like this week explains yet another reason why it might be a good idea to start getting a little more generous …  Lesson: UserVoice and Author: , which reports that 18% of us are actually using social media sites like Facebook, Twitter, blogs and Wikipedia to help us decide. Basecamp of Google Apps for Domains Learn from others’ successes (and don’t repeat others’ failures either).  center_img Damn! I Wish I’d Thought of That! Interestingly enough, these social media sites actually outperform sites dedicated to publishing information specifically to help individuals find deeper analysis and details.  As Nielsen summarizes, “social Media is becoming a core product research channel.”  All the more reason to start vamping up your business’s social media efforts. . One of Jeremiah’s main takeaways: “both personal and work lives are mixing online and off, creating blurry lines between ownership of content.” Among her recommendations are social media staples like Twitter, YouTube, LinkedIn and Facebook, but also included are customer support tools such as writer who stumbles upon it on Twitter! of Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. Where do you go on the Web for information to help you make purchasing decisions?  Chances are, the majority if you are using search engines like Google.  However, Brian summarizes Lead Generation for Small Business Webinar Rohit’s article features a self-made slideshow that highlights several useful takeaways for marketers.  My favorites: focus on Author: Lesson: 3. Mashable Your Company May Own Your Tweets, Pokes, and YouTube Videos 9 Marketing Lessons From the Pink Ribbon Breast Cancer Campaign (in Jeremiah’s own words) “Understand the boundaries, risks and liability for [your] online activity.” At HubSpot, we’re huge proponents of giving away quality How to Generate Leads for Small Business Launching a new business, eh?  Barb’s article gives entrepreneurs a nice little overview of some useful Author: 5. Lesson: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Rohit Bhargava Influential Marketing Blog In this case, Andy had given away copies of his Download our most importantly Your customers are researching you via social media.  Are you there, too?  (You should be.) Ze Frank’s show on Time.com Our top article featured on InboundMarketing.com Who legally owns the content you create? Jeremiah explores this interesting and thought-provoking topic, enlisting the help of an attorney to investigate the issue of employer/employee content ownership. of your target, make it easy for people to act, and be everywhere at once. 2. . Author: . of 10 of the Best Social Media Tools for Entrepreneurslast_img

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