Managing Social Media and Encouraging Employee Individuality with Southwest Airlines

first_img Social Media Topics: Webinar: Twitter for Marketing and PR Southwest Airlines Since the video was published, David has been on Oprah and Leno, representing Southwest. Here’s the original rap: ? Does your company empower its to be creative on social media channels? How? southwestair Download the free webinar VP of Inbound Marketing Mike Volpe sat down with Paula after her session to ask her a few questions. Below is her interview. . There were many impressive speakers throughout the event, including an inspiring presentation by Paula Bergs, Manager of Emerging Media at Originally published May 29, 2009 8:49:00 AM, updated March 21 2013 This past week, HubSpot was in Dallas sponsoring and speaking at the Southwest encourages emoployees to be creative! David Holmes, Southwest’s famous rapping flight attendant became famous after rapping the safety instructions one day. A customer filmed David and put it on YouTube. Southwest thought it was fun as well as a good branding opportunity, so it promoted the video on its traditional and social media channels.  for tips and tricks to drive inbound marketing using Twitter. Want to learn more about using Twitter for Marketing and PR? .) Southwest is a fantastic example of a company that does not limit its social media activity and community engagement, regardless of the company’s large size. (You can follow Southwest on Twitter @ Nothing is regulated by the corporate legal sector. Instead of discouraging employees with rules and regulations, Southwest  empowers employees to represent the company well. At Southwest, the Emerging Media team manages the company’s social media presence. Each person owns a particular channel and decides how they can best vocalize Southwest’s messaging to fit the channel.  What do you think . Inbound Marketing Summit Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

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