The last-minute generosity push

first_imgNetwork for Good’s Digital Giving Index shows that 10% of all online donations are made in these last few days of the year, with a high concentration of gifts coming in during the final hours of December 31. Reaching out* to these “generous procrastinators” is a big opportunity to boost your year-end campaigns and meet your fundraising goals. This wave of generosity also offers the opportunity to welcome new donors and rekindle and strengthen relationships with those who’ve given before. Over the next few weeks, we’ll be sharing tips and resources for retaining these donors. In the meantime, I’d love to hear about your big wins of 2013 and your hopes for 2014. Leave a comment below and I’ll share some of your highlights in an upcoming post. *If you haven’t yet sent a final fundraising reminder, drop whatever you’re doing and send a short, to-the-point email to supporters who’ve not yet given this season. Download my recent free webinar for a copy of our last-minute fundraising appeal template.last_img