You are NOT a “not”

first_imgJust for a second, don’t think of yourself as a “NOT.”Don’t define yourself by what you are NOT, or by what you ARE, but by what you DO for your audience.If you do this, you will be a better marketer.You are more than a “not for profit.”This kind of clear thinking comes from Nick Fellers, a smart guy I met at a conference a few months ago. (The link behind his name includes his whole treatise!) I like the cocktail napkin picture he uses on his materials.He likes to say that impact drives income – NOT THE OTHER WAY AROUND. The way I put it is: Don’t talk about the money you need. Focus on what the donor can accomplish. Banish the NOTs.last_img