It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

first_imgIncreasingly, a key part of the answer is: an integrated ecosystem for your tech stack.Software has eaten the world, as Marc Andreessen predicted eight years ago. Every company now uses a collection of cloud-based apps to run nearly every facet of their business. The term “tech stack” has entered everyday business conversations to describe these collections of tools.And these stacks are growing, even in the SMB space. According to data from Blissfully, businesses with 101-250 employees have an average of 99 SaaS app subscriptions. It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their own silo. To run your business effectively and to give customers a coherent and compelling experience across all the different touchpoints they have with you, all these different apps need to work together.This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. We want to make it easy for you to orchestrate these apps, to better serve your customers, and to help you grow better.At the beginning of the year, we shared our progress on this mission from 2018 and celebrated the many new and growing partners in our app ecosystem. We’re excited to give you an update on our platform ecosystem so far this year…Get HubSpot’s Free CRM NowGrowth in App Partners and App AdoptionWe now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal. Here is just a sample of the categories our partner ecosystem powers:Event managementEmployee advocacy programsAccount-based marketing toolsCall system integrationsWebinar productionSMS messagingAccounting integrationsInteractive contentLoyalty program managementInfluencer managementRFP response managementContent translationVideoconferencingRevenue forecastingData cleaning and de-duplicationReputation and reviews managementDirect mail automationGift card deliveryAffiliate program management… and so much more.Even within these categories, our ecosystem includes a wide range of apps to provide choice and depth in these capabilities. For example, if you’re looking to implement world-class account-based marketing (ABM), you can leverage buyer intent data from G2, account-based ad targeting from Metadata.io and AdRoll, collaborative account mapping with OrgChartHub, coordinated account promotions in individual emails via Opensense and Sigstr, and dedicated ABM management solutions such as Engagio, Triblio, and Calibermind. All these apps can be integrated with the HubSpot platform as the common system of record.App adoption is on the rise, as we’re seeing our customers taking advantage of the range of capabilities available in our ecosystem. Of our 64,000+ customers, 93% have installed at least one app or integration. On average, customers install five apps each, and some customers have more than 10 integrations. Across our entire user base, including those working with our free products, 700,000 apps have been installed.A Brand New App Marketplace Built for ScaleWe launched a brand new App Marketplace at INBOUND this week that makes it easier for HubSpot customers to find, understand, and install apps. (Read the announcement here.) With hundreds of app partners to choose from and rising customer appetite for integrations, the marketplace will be a powerful tool to help our customers optimize their processes and improve their customer experiences.We want to make it easier for customers to find the right apps to grow their businesses and support “informed choice” — understanding the different features and pricing of several alternative products. Here’s what’s new: At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? Don’t forget to share this post!center_img 1. We’ve organized apps into more granular categories and subcategories, so it’s easier to find what you’re looking for.2. Want to discover new apps that can help you grow better? We’ve added more collections of apps that are hand-curated for different types of business and users, such as:Popular appsNew appsFree appsApps for marketing teamsApps for sales teamsApps for customer success teamsApps for startupsApps for agenciesMade by HubSpot3. We leveraged user feedback to help make app listings more helpful. App listing pages are now more robust, significantly expanding the information that app developers can publish in our marketplace. This means you can conveniently see all the important details about an app in one spot, like subscription requirements, shared data protocols, pricing, and demo videos.4. For developers, the new app listing flow makes it easier than ever to create and list an app with HubSpot. If you’re an existing app partner, making updates to your app’s listing page has never been more frictionless. And now, your whole team can now access your tier status, install progress, and app listings all from one account — no more waiting for monthly emails.The Most Popular Apps in Our Ecosystem TodayThe advantage of a growing number of app partners is that you are more likely to find the one that meets your requirements, even if you’re looking for a solution that’s highly specialized. However, we also find it’s useful and interesting to see which apps are being widely adopted by HubSpot users, revealing trends about the capabilities many businesses are adding to their tech stacks.Through July 2019, these were the top 20 most popular integrations in the HubSpot ecosystem:Gmail — email serviceOutlook Calendar — book meetingsZapier — integrations automationFacebook Ads — targeted social adsGoogle Calendar — time-management and schedulingTwitter — microblogging and social networkingMailchimp — email and marketing automationWordPress — free content management systemLinkedIn — social network for professionalsFacebook — social media and networkingSlack — collaboration hub for workGoogle Search Console — website indexing and optimizationHubSpot Video powered by Vidyard– create and manage videosGoogle Ads — online advertisingSurveyMonkey — survey collectionDatabox — KPI dashboardsEventbrite — event management and ticketingSalesforce — CRMLinkedIn Ads — targeted social adsGoToWebinar — video conferencingMany of those integrations were built by HubSpot to connect with apps that are already widely adopted, such as Gmail, Facebook, and Twitter. We also want to recognize the top 20 most popular integrations built by our app partners to highlight the broader set of capabilities in our ecosystem:Databox — KPI dashboardsMagneticOne  — business card readerAutomate.io — integrations automationTypeform — online form and survey-buildingHotjar — heat mappingPandaDoc — docusigningZendesk — support ticketing and customer service softwareUnbounce — landing page buildingImport2 Data Migration — data migration toolPieSync — integrations automationIntercom — customer messagingHelloSign — docusigningManyChat — Facebook bot creationKlipfolio — business dashboardsAdRoll — ecommerce marketingTeamwork Projects — team collaborationInstapage — landing pagesDrift — chat softwareWistia — video hostingImport2 Wizard — seamless data syncThere’s also our “rising stars” — the fastest growing apps by total net installs since January 1, 2018:Import2 Data Migration — data migration toolManyChat — Facebook bot creationTypeform — online form and survey-buildingCRM Perks WordPress Plugin — form buildingIntegromat — integrations automationIntercom — customer messagingOptinMonster — lead generationLeadfeeder — visitor trackingJotForm — form buildingImport2 Wizard — seamless data syncBetter Proposals — proposal creationG-Accon — Google Sheets connectorInsycle — data managementOrgChartHub — organizational chart buildingAsana — project managementSalesmsg — SMS and MMS messagingNeverbounce — Email data cleanupMakeWebBetter — ecommerce connectorSetmore — appointment bookingAutopilot — marketing automationCongratulations to these app partners on their growing success. We’re happy that so many HubSpot customers are getting value from their solutions.Want to Build Your Own App With HubSpot?If you’re an app developer — or aspire to become one — we warmly invite you to join our platform ecosystem. Tens of thousands of HubSpot customers around the world are eager for new and innovative solutions that will help them manage, streamline, and integrate their business activities. And we’re committed to doing our very best to deliver an excellent experience to developers and customers to help them connect and grow better together.As our CEO Brian Halligan said in our public earnings call last month:”This year we’re adding fuel to the platform fire… Through our partners we’ll be able to do more and, our customers themselves will be able to do more. We’re just getting started here.”Learn more at developers.hubspot.com. Originally published Sep 4, 2019 7:21:58 PM, updated October 29 2019last_img

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