Photo library: People 5

first_imgBy accessing this photo library, you agree to the Media Club South Africa photo library terms and conditions of use.Click on a thumbnail for a low-resolution image, or right-click on the link below it to download a high-resolution copy of the image.PEOPLE: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 Shaheed Samsodien drivesa minibus taxi betweenSea Point and the CapeTown city centre, WesternCape. Today his is dressedfor a special client. Photo: Jeffrey Barbee, MediaClubSouthAfrica.com » Download high-res image Students walk to class atthe University of Cape Town,one of the world’s mostbeautiful campuses. Photo: Jeffrey Barbee, MediaClubSouthAfrica.com » Download high-res image Students (from left) ByronGroves, Munier Albertusand Jesse Abrahams hangout on the steps at theUniversity of Cape Town,Western Cape. Photo: Jeffrey Barbee, MediaClubSouthAfrica.com » Download high-res image Inus Scheepers descendsthe steps of the RhodesMemorial, a monument to19th-century politician andcolonialist Cecil John Rhodes,which sits high above thecity of Cape Town, WesternCape. Photo: Jeffrey Barbee, MediaClubSouthAfrica.com » Download high-res image University of Cape Townstudents Farah Noordien,Mishkah Abrahams, AyeshaMolangee and Kyle Williamsplay dominoes and smoke atraditional hookah at theRhodes Memorial while theywait for their next exam. Photo: Jeffrey Barbee, MediaClubSouthAfrica.com » Download high-res image University of Cape Townstudents Farah Noordien,Mishkah Abrahams, AyeshaMolangee and Kyle Williamsplay dominoes and smoke atraditional hookah at theRhodes Memorial while theywait for their next exam. Photo: Jeffrey Barbee, MediaClubSouthAfrica.com » Download high-res image Cement and light artistChristof at his studio inWoodstock, Cape Town,Western Cape. Photo: Jeffrey Barbee, MediaClubSouthAfrica.com » Download high-res image Cape Town, Western Capeprovince: Eight-year-oldNaomi Scheepers plays thepiano while listening tomusic on the computer inher family home. Photo: Jeffrey Barbee, MediaClubSouthAfrica.com » Download high-res image Cape Town, Western Capeprovince: Mustapha Mahwayo(35), with his one-year-olddaughter Maahirahl, at his jobin Cape Town Airport, wherehe parks cars for ExecutiveParking. Photo: Jeffrey Barbee, MediaClubSouthAfrica.com » Download high-res imagePEOPLE: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15Having trouble downloading high-resolution images? Queries about the image library?Email Janine Erasmus at [email protected]last_img read more

Duke women’s hoops holding ‘Mental Wealth Day’

first_imgMcCallie’s goal is threefold — “awareness, education and an openness,” she said — and added that one key was the inclusion of Holdsclaw.The Southeastern Conference’s career scoring leader (3,025 points) and Tennessee’s career rebounding leader (1,295 rebounds) also made six WNBA All-Star teams and has become a speaker on mental health issues while discussing her own off-court struggles, which include a 2006 suicide attempt as well as a 2012 arrest that resulted in a probation sentence.“If you play free in basketball, that’s always such a great analogy — ‘I just played free, that basket seemed like it was bigger,’” McCallie said. “To me, that’s playing free. In this regard, you need to be free. I want individuals to understand, to work on that freedom. Whatever that issue is, that it doesn’t define them.”ADVERTISEMENT “I think everybody needs to be in a place where they can feel like they can get help without a stigma attached,” McCallie said Saturday.The women’s basketball program partnered with the NBA, the university’s counseling services department and the Jed Foundation, a nonprofit that works with colleges and high schools on suicide prevention, to hold the event.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsMcCallie came up with the idea while consulting with her staff members, Dr. Danielle Oakley of the university’s counseling department, and Shawn Zeplin, Duke’s director of behavioral health, upon her return from that funeral last summer.“I was in the church, and call it an epiphany or call it grace or whatever you want,” McCallie said. “That was my breaking point, to try to do something — (but) I had no idea what something was.” ‘We are too hospitable,’ says Sotto amid SEA Games woes Oil plant explodes in Pampanga town SEA Games hosting troubles anger Duterte Rams’ Todd Gurley says he doesn’t care about Super Bowl role View comments Duke women’s basketball coach Joanne P. McCallie, right, and former Tennessee player Chamique Holdsclaw speak to Duke players during the team’s NCAA college basketball practice in Durham, N.C., Saturday, Jan. 26, 2019. Coach McCallie and Duke hope to erase the stigma of mental health issues with their inaugural “Mental Wealth Day.” (AP Photo/Gerry Broome)DURHAM, N.C. — Duke coach Joanne P. McCallie was attending the funeral of an ex-teammate’s daughter who died by suicide when she knew she had to do something.McCallie and the Blue Devils are hosting what they say is women’s college basketball’s first “Mental Wealth Day” before and during their game against No. 13 Syracuse on Sunday, with former Tennessee and WNBA star Chamique Holdsclaw serving as the keynote speaker for a pregame discussion about mental health issues.ADVERTISEMENT Sports Related Videospowered by AdSparcRead Next Grace Poe files bill to protect govt teachers from malicious accusations PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. Private companies step in to help SEA Games hosting US judge bars Trump’s health insurance rule for immigrants MOST READ Lacson backs proposal to elect president and vice president in tandem Oil plant explodes in Pampanga town LATEST STORIES Don’t miss out on the latest news and information. last_img read more

Case Study: Improve Search Rankings With Social Media and Website Optimization

first_img Does your company have its own inbound marketing success story to share? Trust eMedia is a company that provides social media marketing services to companies in the Milwaukee, WI and Chicago, IL metropolitan areas. on the Let’s take a look at what Trust eMedia did to achieve its success. Originally published Jul 12, 2010 11:00:00 AM, updated July 19 2013 Facebook Inbound Marketing Case Study: Trust eMedia Trust eMedia developed and launched its new website in early May 2010 with a goal of organically ranking on the first page of Google for its keywords.  Its president is an Inbound Marketing .  Our goal was to recognize companies that have been doing great things with inbound marketing, and the contest generated some awesome success stories. The for the chance to share it with the world! Campaign Description: , Inbound Marketing Certified Professional http://www.trustemedia.com About Trust eMedia: Twitter Developed a free and LinkedIn Started the Trust eMedia blog and provided valuable information to its readers, targeting small/medium size business and other professionals interested in social media for June 2010, Produced an online video about social media marketingcenter_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , is a great example of how a company can use an integrated inbound marketing campaign to go from having no website to ranking on the first results page of Google in just a couple of months. social media Topics: from Inbound Marketing University (IMU), and the company implemented the following inbound marketing tactics incorporating SEO, social media, blogging and online video: Created a LinkedIn group Utilized search engine optimization tactics in text, alt tags, page titles, etc. While Trust eMedia has only just begun its inbound marketing efforts, it now ranks on the first page of organic Google search results for many of its keywords. Trust eMedia now also ranks higher in search results and drives more traffic to its website than many of its local competitors with long-standing sites.  Trust eMedia has also generated a number of new client opportunities based on its engagement on LinkedIn and Twitter and has been featured twice on the front page of its local newspaper’s business section. HubSpot Facebook fan page , which was then promoted on social networks for users to download for free Generated and distributed press releases regarding new business  Last month, we launched our first-ever  Campaign Results: Enter our Inbound Marketer of the Month contest for July 2010 social media eBook Inbound Marketer of the Month winner Trust eMedia presence by joining conversations, networking, providing information and linking back to its main website via Generated a Website URL: Inbound Marketer of the Month contestlast_img read more

12 Amazing SEO Infographics

first_img Originally published Aug 18, 2010 1:05:00 PM, updated July 29 2017 SEO Topics: Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Check out these awesome infographics for some visual instruction and information about SEO:1. Order of SEO Operations2. SEO Tactics3. Search Engine Marketing ROI4. The Visual FAQ of SEO5. SEO vs. PPC6. SEO Check List7. SEO Factors8. Long Tail SEO9. SEO ROI Is King10. Local Search11. The Social Media Effect12. SEO Spider TrapDid you find these infographics helpful? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Study: Social Media Affects SMB Purchasing Decisions

center_img ‘ the responses yielded these results. Whose advice do you seek for guidance when evaluating software and service technology solutions for your business? Customer Evangelism, Digital or Physical, Trumps Edelman’s Trust Barometer What are you doing to empower your customers to be your evangelists? Many people still think that the heaviest users of social media skew young.  Myth.  In fact, according to a recent analysis completed by Pingdom, the average social media user is 35-44 years old.  It turns out that this demographic of decision makers is online looking for information about products and services giving B2B tech marketers a compelling reason to pursue online word of mouth as a key component of their go to market strategy. New Study of SMB Technology Buyers One of the most interesting results was the relatively small digital divide exhibited by respondents under 35 years old vs those over.  One might expect that the over 35 set doesn’t use social media for business, if they use it at all.  But in fact, more than 40% of respondents between ages 35-50 use social media for research on technology business purchases while 30% plus of the over 50 age group take advantage of social as a key information source. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Key Pieces of Lead Intelligence

first_img HUG 2010 Marketing’s job is not just to deliver leads but to help warm up those leads by educating and providing qualifying calls to action to them over time. These communications may overlap with a sales rep’s follow up, so our sales reps want to know all the emails going to their leads, including automated lead nurturing emails and email newsletter promotions, and if those leads respond to (click through on) any of those emails. Originally published Dec 9, 2010 10:40:00 AM, updated October 20 2016 . See how HubSpot can help you better generate and track your traffic, leads and customers. It can be hard to get in touch with someone, even when they have opted in to request more information from you company. Knowing when you are at the top of their mind – say, when they’re visiting your site again and checking out more information – is critical for reaching those leads. At HubSpot, we notify our reps when their leads are back on the website. At HubSpot, we’re lucky that the marketing team has a great relationship with the sales team. Part of the reason for that is that we give them leads with all sorts of lead intelligence to help them connect with and close more deals. 1. Pages Viewed What are you doing to delight your sales team? 4. Campaign Details 3. Social Media Details Letting your sales team review these details Email and phone are effective means for following up with leads, but in today’s multi-communication-channel world, enable your team to connect with their leads in more informal and personal ways such as social media. Finding a lead’s Twitter information can help your rep answer their questions through that channel. Finding a lead’s LinkedIn profile can help your rep see common connections to perhaps get a personal introduction. 5. Email Marketing Communications 6. Notification When Leads Revisit Your Sitecenter_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack What warms up that phone call more than knowing what your lead browsed on your site. Maybe they were investigating a particular product line or read a blog post addressing a particular challenge. Try HubSpot Free for 30 Days Hug actually shown: Jonah, VP Customers, hugging a customer at It’s not often that your sales team will know (or remember) all the details of the marketing team’s active campaigns. At HubSpot, we tie our conversion forms to Salesforce campaigns with details on the campaign and tips to follow up. Maybe when it’s all said and done, your sales team will be so happy they’ll be running around giving hugs to the marketing team! 6 Key Pieces of Lead Intelligence to Make Your Sales Team Jump for Joy helps them make a much more targeted and educated phone call. Also knowing how many pages that lead viewed in total signals to the sales rep how hot this lead is. Topics: 2. All Conversion Forms Completed Lead Nurturing Get a 30-Day Free Trial of HubSpot Marketing Software. Deduping your lead submissions such that your sales team is not bombarded with duplicate leads AND each lead contains all conversion activity is a huge win. This way the sales rep can see what the lead was most interested in and of course the contact information for following up with that lead.last_img read more

How to Master the Art of Storytelling to Increase Social Sharing

first_img Social Media Engagement Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns.Connections are the key to making social business, well, social. But it’s good stories that fuel conversations, allow businesses to be a trusted source, and underpin the success of social networks like Facebook, Twitter, and Google+. The content that tells a story is the content that elicits the most conversation and engagement.How content is crafted and presented is a huge determinant of its social success. So how do you relate it to the reader so it resonates and ideally motivates them to retell the story and spread the word? Here are 6 ways you can practice the art of storytelling in your content creation to see more success with your social media networks.6 Ways to Tell a Story With Your Content1.) Tap user-generated content. The growth of social media and community-sourced content from citizen journalists and bloggers has exploded in 2011. But as we know, unfiltered user-generated content isn’t necessarily good content. Arguably, the explosion of community content has only created more demand for experts who can act as trusted advisors that route only the best stuff to its audience. Be that expert guide, and remember that the fact that it’s user generated can often positively outweigh any editorial inadequacies you may find, but it’s your job to keep the right balance.2.) Talk about your mistakes. Social marketers who master the art of crafting stories have the opportunity to spark interest by creating a shared experience. And no shared experience is more endearing than sharing the mistakes you’ve made that your readers have likely also experienced. Telling this type of story humanizes your brand and makes you relatable. By sharing your mistakes, you’ll find you become a special breed of influencer that becomes part of the community, versus just marketing to the community.3.) Make content personal. What a generic statement. What does this really mean? It means you should talk about why you’re discussing a topic, and why it’s important to you. There’s some reason you decided to create this particular piece of content; share that motivation with the audience so they know why they should care, too.4.) Respond to news content. If a story is happening that will affect your audience, write about it with a spin that’s specific to your industry. This takes the news story out of the abstract and makes it personal, relevant, and helpful for your readers. On top of that, you’ll be rewarded in search engines with Google’s freshness algorithm update.5.) Use real life examples. Produce case studies. Highlight your customers’ experiences. Find people who are doing it right, even if they’re not in your network (a great way to make new friends in your industry, by the way!) If you can’t find a real life example, create a use case in which you write your own characters who exemplify your audience’s persona. Bringing your content into real life scenarios will have a bigger impact on your readers that makes your content more likely to be shared.6.) Talk like a human. Enough with the business babble. Don’t worry about sounding smart. It’s alienating and condescending, and your story will be quickly lost on your audience. Talk like a human being that cares about making meaningful relationships with people. Clarity is more important than big, fancy words.How do you incorporate storytelling into your content creation?Image credit: contemplicity Originally published Dec 19, 2011 5:30:00 PM, updated February 01 2017last_img read more

Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry

first_img Content Creation Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 29, 2013 11:00:00 AM, updated February 01 2017 My name is Dan, and I’m addicted to inbound marketing. This works well for me because it happens to be my job. You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. Bored yet?Yes, home financing itself is a snoozeworthy industry. However, the ideas surrounding home financing can be very exciting to those who want to know about buying a home.Therein lies the key to turning boring industries into inbound marketing machines: Warm leads don’t find your content boring. Anyway, back to my inbound addiction. I’ll often think of companies that could benefit from inbound marketing. I used to work at a hearing aid center that carried very niche products, for example. I’ve pondered whether I should drop off Brian Halligan and Dharmesh Shah’s Inbound Marketing book to them to get on board. Whenever I see a billboard with an insurance agent or an attorney advertising their services, I think about calling them and introducing them to the inbound philosophy. This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, “Making Boring Industry Content Work for Your Business.”The first point of that presentation? While your industry may seem boring to a large part of the world, it’s not boring to warm leads. Warm leads are where inbound marketing thrives. In fact, according to HubSpot, inbound marketing costs 61% less than traditional marketing. This means you can spend less on reaching an audience that has a much higher ROI than simply shouting at people that they need you and your product or service. We need to get over our objections that “I can’t do inbound marketing because my business is boring and no one will want to read my content.” It’s time to get beyond the boring.Screw sexy. Be helpful.One of my favorite moments of this experience was seeing “Screw Sexy. Be Helpful,” tweeted during Inbound. It’s a philosophy we adhere to at AmeriFirst Home Mortgage. While viral and creative and “sexy” are all great on occasion, the main strategy that works well with long term inbound marketing is usefulness. Jay Baer calls this Youtility. As Jay says, helping can replace selling, or at least reduce the friction in the sales process.Instead of trying to be the next beer commercial, the next Geico camel, or a viral sensation like Psy, work on providing answers to the questions your potential customers are asking. When a consumer has a problem and your product or service solves the pain, you gain a fan.One great example of how this works was shown by Marcus Sheridan at River Pools & Spas. Marcus took a pool business in Virginia that was on the verge of bankruptcy and turned it into a successful behemoth during a recession. Because Marcus answered every question a customer asked — from “how much does this cost” to comparing competitor products — customers found River Pools & Spas when they searched for the answers online. Helpful beats viral in the marketing long run.Shift your marketing focus to journalism.It’s not enough to simply answer questions in a blog article. Your marketing team must become a newsroom, telling engaging and helpful stories. Using the same principles as a journalist, an inbound marketer can craft a story using facts and figures, complete with a beginning, middle, and end.Answering the 5 Ws — who, what, where, when and why — is a great place to start. Add in the “how” and you’ll have content that’s helpful and engaging. “How” do I solve my problem with your company? Of course, don’t use this opportunity to simply sell. Use the “how” to show your buyer persona where they fit in your story. Make them the hero in the “how.” Journalism can and should also include using current events to help maintain relevancy and interest. Use the current headlines to help tie your story into the lives of your buyer personas. If the MTV Video Music Awards garner a ton of headlines, your buyer personas are interested in celebrities, and your “boring” industry offers B2B solutions for accounting software, you might consider an article like “5 Ways the Miley Cyrus Fiasco Affects MTV’s Bottom Line.” Injecting a little personality through relevant current events can help get attention and show your visitors, leads, and customers that you are aware of the world around them.3 Places to Find Content for Your Boring IndustryReady to create content, but not sure where to begin? Here are three places you can look to get started with content creation:1) Client QuestionsAsk your sales team, the receptionist, or the clients themselves about the most popular questions asked in regards to your service or product. Every question a customer asks can be a piece of content. Simple questions can lead to blog articles. More complex questions can be turned into whitepapers or ebooks. You may even find yourself interviewing your sales team on camera, creating videos.2) Current EventsUse current events to help spur new, fresh ideas. I make Google News my home page so every time I open my browser, I see the latest news. You can customize your feed with different categories of news to help narrow your focus. Twitter is another great place to find current or popular events.3) Cross RelevancyThis one can be a lot of fun. It can also lead to some “misses” if you aren’t aligning the content with your buyer personas. For example, if a buyer persona of yours is the C-level executive of a business, then you might deduce they’re interested in golf and time management. If your persona is a younger “social media manager” type, then you might get away with tying pop culture references into your marketing.Successful cross relevancy was best explained in a HubSpot webinar where Dan Zarrella talked about his interests in marketing and zombies. Dan knows that anything to do with those two subjects will end up in his inbox from his friends. So if you can combine two seemingly unrelated subjects that your buyer persona loves, you can create cross-relevancy and a shareable piece of content. For example, if Dan were my company’s buyer persona, we could create a guide for zombie first time home buyers. It’s okay to have a little fun in addition to the helpful marketing — just make sure you never abandon useful for viral.The bottom line is that your industry isn’t boring to the warm leads you want to come your way. Using a journalistic approach with engaging, helpful stories will help turn your boring marketing into a successful inbound campaign.Dan Moyle is the marketing & communications specialist at AmeriFirst Home Mortgage in Kalamazoo, Michigan. Marketing, family, and motorcycles take up most of his time. You can find him hanging out on Twitter, too, @danmoyle.Image credit: gilast_img read more

Put Your Inbound Knowledge to the Test With the Marketing Trivia Game

first_img Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Sep 3, 2013 8:00:00 AM, updated February 01 2017 School is back in session. Whether you miss the days of fresh notebooks and new outfits or are thrilled to have the academic chapter of your life long gone … there’s always room for a little learning and a little fun. In that spirit, I bring you a new game to get you excited to learn about marketing. Introducing … Marketing Trivia!Marketing Trivia is a Jeopardy-style game made in PowerPoint for you to play with your marketing team. Bring it to your next team meeting or host a party with your peers to freshen up your marketing knowledge. It’s always good to encourage some healthy competition! ;)Ready for some fun, marketers?! Download the game by clicking here, then read below to get a quick rundown of how the rules work.How to Play the Marketing Trivia Game:Part 1: How to Play the Game1) Pick Teams: Ideally you want no more than three teams playing at a time. A team can consist of one to four players.2) Pick a Host: While we sincerely wish we could hire Alex Trebek for you, you’ll need to pick a host to lead the game. If you’re playing at a marketing team meeting, have a director or manager host to test the team’s marketing knowledge!3) Keep Track of the Score: While we’ll provide a basic score card with the game, make sure everyone understands the point system. If you are the member of the team who is answering questions that round and you raise your hand first, you get to answer a question of your choice. The categories each have five questions. The easiest question is valued at $100, and the hardest question is valued at $500. If you get the question right, your team receives the dollar value on the question as points. If you get the question wrong, the entire group moves on to another question — other teams cannot answer the question if you guess wrong. After the answer is shown, the next team gets to select a question. The team with the highest dollar value at the end of the game wins!It’s as easy as that! Now let’s review how to actually navigate the game.Part 2: How to Use the Board1) Download the Game: You’ll need to click here to get the actual game. Don’t worry, it’s built using PowerPoint (say, what?!) so it’s super easy to grab and use on any desktop device.For those of you who prefer audio and visual instructions, check out the video below. It’s only a minute and a half, so watch, learn, and then play! If not, feel free to keep reading — we’ll explain the steps in writing below the video.2) Begin Slide Show: Just as you would begin a normal presentation, start your Slide Show in PowerPoint by going to the top navigation, clicking ‘Slide Show,’ then ‘Play from Start.’ 3) Open Board and Categories: Once you are in Slide Show mode, click twice to display the board. You’ll now see a Jeopardy-style layout of questions. Then, unveil the five main categories of the game — General Marketing, Attract, Convert, Close, Delight, and Inbound Sales — by clicking five times.4) Play a Point Value: Click one final time to have all the point values highlighted in yellow — this means you’re ready to play! Have a player on one team announce the category and point value they’d like to tackle first. If they said ‘General Marketing for $100,’ go to the General Marketing category and click on $100.Once you click $100, the PowerPoint will automatically take you to that question. Give the team 60 seconds to deliberate and come back with an answer. After the team provides an answer, you’ll need to click into the presentation once to reveal the answer. The answer will appear in bold.Now, this is the most critical part of the PowerPoint. After revealing the question, in order for the PowerPoint to work properly, you’ll need to click the yellow ‘BACK’ button on the bottom right corner of the answer slide. Once you do, you’ll be brought back to your original board — with the question you just answered missing from it. You can now continue playing until all the cards are gone! However, if you don’t click ‘BACK’ … you’ll have to start all over again. :(5) Share Your Winning Team on Social Media: We’re so excited to share this game with you that we want to hear how your game went! After you’re done playing, tweet at us using the hashtag #MktgTrivia. Send us pictures of your winning team or even snap a Vine of their victory dance. We’ll be featuring a handful of winners on the HubSpot Twitter and Facebook accounts … this is your chance for Marketing Trivia fame! :)So go on — download Marketing Trivia and get playing. Good luck!last_img read more